Job Description

Reality Labs is exploring the potential of virtual and augmented reality to bring people together in new ways. We are designing technologies that help people to create, share meaningful moments, and build communities using the unique qualities of these immersive new mediums. We aim to develop experiences that put people first, defining a future where virtual reality enables us to connect with the people and content we care about like never before.Reality Labs is seeking a Vertical Lead to develop and execute original and licensed vertical strategies for the Content organization, with a focus on Space & Studios categories. This position will work closely with our partner-facing and product teams to build inventory of various format types and distribute content effectively across VR & metaverse entertainment surfaces.

Vertical Lead Responsibilities:

• Develop the holistic content strategy including budget plan, category goals, key partnerships and success criteria for the Space & Studios vertical
• Function as Executive in charge (EIC) of vertical slate and main producer/point of contact across space and studio partners
• Work cross-functionally to define audience targets, outline inventory gaps, and identify opportunities to better engage those targets
• Identify partners and develop media content pipelines to drive audience adoption, growth, and retention
• Work closely with business development teams to build media deal strategy and to support negotiation and execution of agreements, leveraging existing Meta relationships to fit into broader strategic partnership plans
• Manage production partners and oversee execution and delivery of content (including identifying capabilities, negotiating terms, generating new partner agreements, and onboarding entities as vendors)
• Act as liaison between partners and internal teams, including programming, operations, marketing, product, design
• Problem-solve and unblock partners through whatever urgent problems or questions they have
• Prioritize content programming based on performance and goal-driven metrics, to ensure successful results in collaboration with a cross-functional team
• Work closely with all teams focused on operationalizing and distributing content to ensure product alignment and media content success. Collaborate with programming & content operations to define content schedule and release calendar by leveraging content management systems and tools
• Fielding inbound interest from internal and external teams and reviewing concept pitches from partners and providing creative feedback to facilitate improvements to concepts
• Reviewing partner footage, evaluating the content and production (including camera) setup, ensuring coverage of a live events, logistics with artists and creators, and de-risking onsite productions
• Support go-to-market planning for new programs - communicating strategy and goals to Marcom functions, contributing to quantitative analysis, suggesting technical solutions, and designing new processes to optimize outcomes
• Collaborate with Content Strategy & Insights to provide regular program updates and report performance, progress, and ROI analysis, as well as highlight any issues that need buy-in with recommendations to move forward
  
  

Minimum Qualifications:

• 8+ years of experience working in a production, programming, or partner management function at a production company, digital platform, media company or relevant industry
• Experience thinking critically and creatively to resolve problems
• Experience working cross-functionally with Marketing, Business Development, Legal, Data Insights, and other stakeholders
• Production or program management experience
• Bachelor’s Degree
  
  

Preferred Qualifications:

• Experience producing immersive media/VR content
• Experience with content and video management systems
• Interest in trends in pop culture, entertainment, film/TV and space
• Relevant studio relationships and entertainment industry contacts
• Experience working with major studios and networks on programs
• Demonstrated interest in new technology and the AR/VR industry
  
  

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.