Job Description

Description

Position at ILMxLAB

This position has the flexibility to be in Los Angeles or San Francisco.

Position Summary

From a galaxy far, far away to other globally-beloved universes, ILMxLAB’s body of work spans multiple award-winning experiences in virtual reality, mixed reality, and more.

The Publicity Manager will be an integral part of the core team at Lucasfilm’s immersive entertainment studio. Your role will report to the Director, Marketing & Publishing and drive all publicity efforts across a curated collection of immersive entertainment experiences at an award-winning studio. You must be comfortable straddling entertainment and technology, and able to translate technically-based work to fan audiences in an exciting, compelling manner.

We are looking for a publicist who reflects the innovative spirit, collaborative mindset and passion for great storytelling that defines ILMxLAB.

What you'll do:

• In concert with Director, Marketing & Publishing, support ILMxLAB thought leadership strategy, covering talks/panels/events from strategic recommendations to execution.
• Identify and conduct proactive press pitches and outreach on a regular basis.
• Plan and manage media days and other press efforts as required.
• Coordinate with Lucasfilm, ILM, and Disney PR teams for approvals as needed.
• Support panel organization: crafting outlines, researching and vetting moderators, coaching panelists, and managing the onsite needs for talent.
• Work with talent and agents on an as-need basis for campaign and portfolio support.
• Draft news-generating press releases and media alerts, with executive quotes, compelling product information and news, and more.
• Own ILMxLAB.com blog: create an editorial calendar, write original posts that support portfolio strategy, and collaborate with Marketing for visual layout and posting support.
• Run all briefing efforts for spokespeople for interviews, media days, and more.
• Identify awards opportunities and manage submissions, including drafting materials.
• Offer analysis on all press efforts for brand and campaigns.
• Collaborate closely with Manager, Marketing for all cross-functional efforts.
  
  

What we're looking for:

• 6+ years work experience required.
• Direct experience with major publicity efforts, preferably in entertainment.
• Proven track record with strategic level work, directly managing campaigns from ideation to completion.
• Excellent written and verbal communication skills, with the ability to draft editorial-style written materials.
• Understanding of and comfortability with relevant technology sectors.
• Composure, tact, and discretion with sensitive info and high-profile people.
• Passion for the immersive entertainment space.
• Self-motivated and proactive with the ability to see projects through with competing priorities and deadlines.
  
  

This position is with Lucasfilm Entertainment Company Ltd. LLC, which is part of a business segment we call Industrial Light & Magic. Lucasfilm Entertainment Company Ltd. LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Lucasfilm fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world. **FOR U.S. BASED NEW HIRES ONLY:** We are taking a responsible approach to creating environments that allow us to do what we do best - entertain and inform millions around the world. As part of our commitment to health and safety, COVID-19 vaccines are required for current U.S. salaried and non-union hourly employees, as well as all newly hired U.S. employees.

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