Job Description

Canon U.S.A., Inc. in Melville, NY has an exciting new opportunity for a Senior Virtual Reality Marketing Specialist (Sr Specialist, Prod Marketing). We are seeking a marketing professional with an entrepreneurial mindset to build branding, messaging, marketing and develop a roll-out plan and product launch for Canon Virtual Reality (VR) software solution.

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Responsibilities

• Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena
• Develops business plans and product positioning in the marketplace
• Oversees market research, monitors competitive activity and identifies customer needs
• May establish pricing strategies
• Works to develop new products or enhance existing product(s) or product line(s)
• Applies consumer insight and market research to determine new marketing and product opportunities
• Evaluates market potential of new products. Coordinates the efforts of marketing, design, and production to test and develop new products
• Designs and executes brand strategies for the company and identifies new opportunities for assigned products, product lines, lines of business, or on a company-wide campaign basis
• Manages marketing materials to establish product branding and messaging
  

Qualifications

Please note: We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

• Bachelor's degree in a relevant field or equivalent experience required, plus 5 years of related experience. Bachelor's degree in Business Administration or Marketing
• Additional training in the technologies associated with the product lines for which he/she is responsible is beneficial
• Passion and interest in Virtual Reality technology/contents
• Ability to build from zero to one (Pioneer spirit)
• Incumbent should possess leadership capabilities, good written and verbal communication skills, and excellent platform technique for the effective presentation of technical information
• Familiarity with personal computers and multiple software packages is a must
  

The company will not pursue or support visa sponsorship for this position.

Company Overview

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.4 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2020† and is one of Fortune Magazine's World's Most Admired Companies in 2020. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA.

†Based on weekly patent counts issued by United States Patent and Trademark Office.

All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/internet/portal/us/home/about/careers/benefits-compensation/

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.

If you are not reviewing this job posting on our Careers’ site https://www.usa.canon.com/internet/portal/us/home/about/careers , we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/internet/portal/us/home/about/careers .

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