Job Description

Job description

Web & Social Media Director

About the Role: As the social media and content strategist you control the public appearance of a hot startup that's transforming the way we rent, buy, and sell real estate through big data & VR (virtual reality). You will be responsible for our web and social media presence, developing and managing integrated campaigns utilizing PR tactics to help amplify brand communication. You will revitalize our outward appearance to help attract the best talent, improve investor appetite and then launch our products to obtain product market fit. Our goal is to reach new, targeted audiences by creating campaigns with media coverage and social media amplification on new and emerging platforms including Instagram, Facebook, Pinterest, TikTok, Clubhouse and more. Additionally you will leverage our media partner’s (The Real Deal’s) network to help expand our user base, brand values and story.About You:

You are excited to set a clear vision for our campaigns, define a strategy and lead its execution. You are driven by being strategic in all instances of your work, can define measurable success relative to the industry, and don’t shy away from building and improving. You are an enthusiastic and self-motivated strategic thinker who enjoys building new processes, is excited to innovate, test and learn, and loves to bring creative ideas to your work.

Who we are:

LavaMap is a PropTech company that's transforming the way we rent, buy, and sell real estate. We are a team of tech nerds and urbanists that obsess over innovative search tools, predictive modeling, and 3D VR tours.

What you’ll do:

• Revamp existing web and social media presence
• Work with the design team to optimize our internal company web pages and branding
• Create strategies for attracting new talent
• Manage social media and content calendar
• Spearhead company culture through event planning
• Identify opportunities to communicate LavaMap brand values and product leadership
• Analyze performance of web and social media accounts content
• Collaborate with partners and influencers
• Manage brand reputation and monitor brand mentioning
• Oversee social media accounts’ profile design and brand presence
• Hiring & attracting talent

Media Management

• Curate, conceive, and create professional quality digital images, videos, and infographics to help promote content, ideas and facts on social channels using appropriate editing software
• Manage regular reporting and provide recommendations for content, strategy optimization, benchmarks and analysis of content

Looking For:

• PR experience
• Minimum 3 years of social media management experience, preferably for e-commerce brands. (Please do not apply if your experience is limited to managing your personal accounts.)
• Proven track record of using social media
• Deep understanding of Instagram, Facebook, Twitter, and other platforms from functionality to paid social campaigns
• Excellent copywriting skills
• Revenue oriented and goal driven
• Organized, detail oriented, and can multitask in a fast paced environment
• Photography, Photoshop & video editing skills are a plus
• SEO experience is a plus

Please Be:

• Dependable -- reliable and consistent work ethic
• Adaptable/flexible -- can go with the flow when projects shift in direction
• Detail-oriented -- likes to think through every possible outcome and scenario
• Autonomous/Independent -- can stand tall working with little direction
• Innovative -- prefers working in unconventional ways and on tasks that require creativity
• Experienced - Knows how to bring a product to product market fit

Details:

• Full time position focused on the brand image of our web product and VR app eventually carrying over into other projects
• Currently Work From Home, eventually ideally working out of our office in Hudson Yards, NYC
• Must be a good communicator and available via slack, phone, and email while we are remote
• Comprehensive health benefits
• We are a fun team with a lot of flexibility for the right person!