Job Description

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

The Facebook Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes Oculus and Portal products, Augmented Reality (AR) and Virtual Reality (VR). We are seeking a Social & Influencer Marketing Manager, Portal to join our FRL Marcom team.The Social & Influencer Marketing Manager, Portal will partner with internal teams and agency partners to develop social & influencer content, lead community management and evolve our social media strategy for owned Portal channels. We're looking for a strategic and creative individual who can manage short-term needs and long-term strategic initiatives. In this position, you will be part of a team to help develop and define the people, processes and tools needed to deliver best-in-class social & influencer marketing programs.

Responsibilities

• Partner with cross-functional teams and agencies to develop social & influencer content for Portal channels (e.g. Product Marketing, Creative, Sales, Integrated Marketing, Communications, Performance Marketing, Communications Planning).
• Pioneer and evolve our social + influencer strategy to continually highlight the objectives and role of our owned social and influencer marketing program within the broader marketing mix.
• Lead the development of our content marketing that people will want to engage with across all organic channels, including Facebook, Instagram, Twitter, YouTube, Pinterest & TikTok.
• Author strategic content briefs to inspire creative ideas that leverage the social & influencer channel's inherent strengths.
• Develop and own the measurement framework that demonstrates the performance of owned social + influencer channels against business objectives
• measuring the effectiveness of our efforts, with an emphasis on continuous optimization and iteration.
• Identify and implement processes to drive efficiencies and best-in-class work.
• Define and develop the editorial calendar to support campaigns and evergreen content across organic channels, ensuring all work adheres to brand guidelines.
• Manage day-to-day workflow with agency partners in collaboration with program team, in-house creative and production teams.
• Manage social budgets and build/own SOWs + PO’s with vendors.
• Build and manage paid media strategy for boosted posts on owned channels in partnership w/ the performance media team.
  

Minimum Qualification

• 6+ years managing owned social content strategy and program management within tech, lifestyle or entertainment industries.
• Experience influencing organizational change.
• Experience leading agency partners/in-house creative and inspiring them to make the best work for our social channels.
• Proven record of creativity and innovation in the social media & influencer marketing space.
• Experience working with all levels of influencers (from micro to celebrity) in support of social content.
  

Preferred Qualification

• Experience in online community management & moderation.
• Experience with smart home technology.
  

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.