Job Description

CATXR is a new international consortium of XR Athletic Training organizations in Extended Reality (XR). With the growing adoption of XR which encompasses virtual reality (VR), augmented reality (AR), and mixed reality(MR), athletes are looking for new ways to train their athletic & cognitive skills, virtually.

This emerging industry is being forged by a key group of companies that are building an industry consortium designed to foster collaboration between members with the goal of growing awareness of the XR Athlete Training category.  This will be accomplished by educating the market on the category’s benefits while promoting case studies & research validating performance gains. 

CATXR is looking for a driven, self-motivated marketing professional to drive the expansion and communications of this industry consortium on a part-time basis. You’ll own the advocacy of each of the member companies, supporting the achievement of their goals individually and as a consortium. 

Responsibilities:

• Principal driver for implementation of association goals 
• Build marketing plan, communications, quarterly webinar schedule, & editorial calendar for year in conjunction with CATXR Board of Directors
• Advocate and amplify news stories for each member organization
• Build partnerships with relevant media and develop stories in prominent publications
• Develop marketing materials for new markets that can serve to be impacted by athletic training via XR
• Originate/curate content on social media and build buzz by posting per marketing plan schedule
• Plan and deploy a simple website for media / new member inquiries
• Generate reports of work completed and analytics data reflecting impact of marketing

Required Skills:

• Bachelor’s degree in marketing or business
• 4+ years marketing experience in either sports tech, VR/XR, or other emerging technologies
• Experience with media relations / PR
• Ability to work independently and prioritize various tasks
• Familiarity with all widely used Social Media Platforms 
• Ability to build a simple WordPress website
• Ability to design & write content or experience in directing freelance designers & writers
• Relationships in tech / sports publications a plus
• Relationships with technology analyst firms a plus (i.e. IDC, Gartner, Forrester, ARtillery)
• Experience in sports marketing a plus 
• Experience in virtual reality or extended reality a plus
• Experience as an Athlete a plus
• Experience with Google Suite and Adobe Suite a plus
• Experience with Social Ads a plus