Job Description

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started. Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

Facebook Horizon is a new social experience in VR. In Horizon, people can build and share their own virtual worlds, attend events or hang out with the broader community. Horizon’s creator tools empower anyone to discover, explore and create new destinations in the Metaverse. We’re currently seeking our first Brand Marketing Manager for Facebook Horizon. You’ll be part of an entirely new marketing function for Facebook Reality Labs’ owned studios (e.g.: Beat Games) and first party experiences (e.g.: Facebook Horizon). You’ll be responsible for defining the Horizon brand, establishing marketing strategies, developing holistic marketing plans, and driving breakthrough campaign work that effectively builds awareness for Horizon, grows the community, and achieves both short and long-term business outcomes. The ideal candidate is a well-rounded marketer, adept at developing brand strategy, driving user acquisition and growth across various marketing channels, and translating creative thinking, analytical rigor, product knowledge, and cultural insights into impactful marketing programs. This candidate will also be skilled at working with a range of cross-functional partners and collaborating with the Oculus brand marketing teams. Facebook Horizon is a new social experience in VR. In Horizon, people can build and share their own virtual worlds, attend events or hang out with the broader community. Horizon’s creator tools empower anyone to discover, explore and create new destinations in the Metaverse. We’re currently seeking our first Social and Influencer Marketing Manager for Facebook Horizon. You’ll be part of an entirely new marketing function for Facebook Reality Labs’ owned studios (e.g.: Beat Games) and first party experiences (e.g.: Facebook Horizon). You’ll be bringing your enthusiasm for culture and social media, and intricate knowledge of the ins and outs of all social platforms including Twitter, Facebook, Instagram, YouTube, Twitch and Reddit.You’ll be responsible for creating efficient end-to-end processes and strategy to support the successful delivery of social media marketing content, influencer programs, and new community focused campaigns to grow and engage users. You’ll partner with the wider marketing team to drive brand and business goals around acquisition, engagement, and retention. Additionally, you’ll distill qualitative and quantitative insights to inform our product roadmap and overall marketing strategy.

Responsibilities

• Manage the development and execution of the marketing strategy for Facebook Horizon that <![CDATA[Facebook
• Develop and shape Horizon’s social strategy across key social platforms including Facebook, Instagram, Twitter and Reddit.
• Grow the Horizon community across these platforms, with a focus on diversity and inclusion.
• Coordinate day-to-day editorial content calendar executions including copywriting, asset coordination, and publishing to all relevant brand social channels.
• Analyze and report on the performance of owned social channels to measure the effectiveness of our efforts, with an emphasis on continuous optimization and iteration.
• Develop, plan and implement influencer and brand ambassador programs that drive acquisition, retention, engagement, and brand goals for Horizon.
• Identify new and relevant influencer targets, brainstorm new approaches to influencer campaigns, assist with developing and reviewing in-VR branded content.
• Maintain a pulse on marketing and influencer-focused trends and campaigns.
• Partner with the Horizon Product, Art, Product Marketing, and Oculus Marketing teams on campaigns and marketing initiatives.
  

Minimum Qualification

• 5+ years managing community development and social media.
• Expertise in leveraging different social platforms and community channels to drive growth, engagement, and business goals.
• Experience with coordinating assets. Knowledge of creative dimension sizes and the different nuances of how they display on each platform.
• Experience with social community management and experience maintaining the brand’s social voice, tone, and style when interacting with the community.
• Proven track record leveraging community insights to shape marketing strategies and product plans.
• Experience forging relationships across product and marketing teams.
• Effective communication skills.
  

Preferred Qualification

• Bachelor’s degree or equivalent marketing experience.
• Experience in the virtual reality or gaming industry.
  

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.