Job Description

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

The Facebook Reality Labs (FRL) group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes Oculus and Portal products, Augmented Reality (AR) and Virtual Reality (VR). We are seeking a Brand Strategist to join our FRL Marcom team.The Brand Strategist is an integral role to the FRL Marcom teams. They will be responsible for developing and defining the global brand and marketing strategy and creating integrated and design strategies to reflect where we are now and where we want to be in the future. Our ideal candidate will combine cultural curiosity around the trends and drivers shaping customer behaviors today and, in the future, strategic vision and communication skills, and expertise applying design thinking to business problems. They bring analytical rigor, solid and applied understanding of consumer and market dynamics, and brand and product knowledge. They have a portfolio of experience in developing and driving brand communication strategy, and brand and design artifacts with an eye on outcomes and application. They will be adept at balancing the need for exceptional work while keeping up with the pace of an organization famous for moving fast.The ability to think broadly about business and people problems at a range of zoom levels, solve through insight-fueled, measurable strategy, and communicate widely is key to success in this role. It will be critical that this person is able to unify teams around a strategic north star in a fast-paced, highly cross-functional environment.

Responsibilities

• Develop a deep understanding of our consumer personas, mindsets, attitudes, values and behaviors across Portal’s audiences, products and verticals, and across the customer journey
• Lead, develop and evolve global brand and design strategy and associated artifacts (e.g., toolkits, briefs and messaging frameworks) to anchor our brand in the mind and market, and inform brand activation throughout the customer journey across branded touchpoints (e.g., packaging, retail, ecommerce) that move both head and heart
• Partner with research and insights teams on programs to identify and measure long and medium-term brand equity for Portal and Facebook
• Ensure brand and campaign messaging is translated across different dimensions, naming, design, creative, media and experience
• Collaborate closely with partners throughout the Facebook Reality Labs organization and across Facebook, including Marcom, Marketing Insights, Analytics, Product Marketing, and International Marketing on projects and programs
• Partner with external agencies, to define communication plans, briefs, message strategy, and frameworks and guide differentiated storytelling
• Present to Marketing leadership, Product leadership and cross-functional teams
• Create and identify global brand strategies that not only drive interest and capture new customers, but sustain existing long-term relationships
• Analyze, monitor and report on the competitive landscape to determine where our brand and products fit over time, where to target consumers and how to have the greatest impact for our brand and business
  

Minimum Qualification

• 8+ years experience developing and driving insight-fueled marketing brand strategies and plans at an agency or consumer brand.
• Experience composing inspiring and innovative creative and design briefs.
• A portfolio of work (please include on your resume when applying) that showcases your storytelling experience and campaign or program results.
• Experience with both strategic planning and creative development, and diving into research and insights, as well as thinking quickly and testing new ideas.
• Experience working in highly-cross functional and complex organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure.
• Experience simplifying complex information into consumer narratives, with storytelling prowess.
• Expertise in interpreting and deciphering quantitative and qualitative data and distilling the insights to unlock creative marketing platforms and programs.
• Experience accurately prioritizing and ensuring key initiatives move forward, managing multiple campaigns or design-driven programs at the same time, and working with many different internal and external teams through execution.
• Experience in consumer product categories and brands such as consumer technology and hardware.
  

Preferred Qualification

• Bachelor’s degree
• Experience in delivering culturally driven, consumer centric marketing campaigns
• Experience working on global brands and developing strategies/work for multiple regions or markets
• Experience working for a developing or emerging brand with multiple products
  

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.