Job Description

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

The Facebook Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes Oculus and Portal products, Augmented Reality (AR) and Virtual Reality (VR). We are seeking a Head of Digital Marketing to join our Portal marcom team. The Head of Digital Marketing will lead innovative, content-driven digital marketing initiatives across Portal’s organic social/editorial content, influencer, web and lifecycle/CRM surfaces. They will be responsible for developing integrated digital strategy to drive breakthrough and effective evergreen and periodic campaign work that builds our Portal brand narrative along the customer journey from discovery through retention and advocacy.Our ideal candidate will fuse strategic insight into consumer behavior, media/technology trends, and culture with industry perspective, creative instincts and business context to guide work and teams. They’ll lead and guide a team of digital channel marketers to plan, create, test, and optimize content and channels. They should have a solid understanding of and experience across a multitude of digital levers, channels and surfaces including content/editorial marketing, social, video, display, web, email, CRM, e-commerce; as well as marketing measurement, marketing automation, and marketing technology.

Responsibilities

• Lead and build digital creative marketing strategies focused on brand familiarity and differentiation, consideration, acquisition, engagement and advocacy
• Collaborate closely with partners throughout the Facebook Reality Labs organization and across Facebook, including Marketing Insights, Analytics, Product Marketing, Brand Marketing, Creative, Media, and International Marketing to deliver campaign strategy and execution of global digital marketing initiatives
• Champion and steward marketing processes with the team and cross-functional partners from concept, launch, iteration and optimization, ensuring we are launching our programs seamlessly, and to the highest impact
• Grow and develop a cross-functional team of digital marketing managers across a number of different channels
• Lead and guide strategy and execution of social channels and web properties
• Lead and guide multi-channel lifecycle marketing strategies
• Lead and guide social influencer marketing that helps drive awareness and engagement with the brand and products, amplifies endorsement
• Collaborate with paid media team to design integrated paid strategies and tactics
• Manage and track campaign budgets across external agencies and internal cross functional teams
• Lead relationships with internal creative partners and external agencies to create innovative and differentiated digital content
• Identify and build consumer and cultural insights to build digital strategies that can run globally
• Manage global collaboration for campaigns with regional marketing counterparts
• Present to marketing leadership, cross functional leadership, and product leadership team. Lead escalation of particularly risky, complex, innovative, or significant marketing program concerns or blockers with leadership
• Synthesize learnings into actionable insights to shape plans and report best practices with cross-functional teams. Measure program impact and effectiveness of creative, segmentation, and channel
• Create and identify key new digital marketing strategies that not only drive interest and capture new customers, but sustain existing long-term relationships
• Build a diverse and inclusive environment across the team, models inclusive behaviors, and holds managers accountable for ensuring the same
  

Minimum Qualification

• 10+ years of experience in digital content strategy, experience strategy, media strategy or working for consumer brands delivering digital marketing campaigns that have had an impact on culture and drove effectiveness, and spanned a diverse mix of digital channels and touch points (social, web, email, video, paid)
• 6+ years experience developing and driving insight-fueled digital marketing communications strategy and experience plans at an agency or consumer brand
• 6+ years of experience building, growing, and coaching teams
• Understanding of all digital platforms and trends, measurement and analytics methods and tools
• Experience working across international markets building global strategies
• Experience interpreting and deciphering quantitative and qualitative data and distilling the insights that unlock effective and creative marketing platforms and programs
• Experience prioritizing and ensuring key initiatives move forward, managing multiple priorities at the same time, and working with many different internal and external teams
  

Preferred Qualification

• Bachelor’s degree
• 12+ years of experience in digital strategy and media working for consumer brands delivering effective digital marketing campaigns that have had an impact on culture and spanned a diverse mix of digital channels and touch points (social, web, email, video, paid)
• Experience working in cross functional and complex organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure
• Experience in consumer product categories and brands such as consumer technology, AR/VR technologies, fashion, entertainment or culture brands
• Experience delivering global culturally driven consumer centric integrated marketing campaigns
  

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.