Job Description

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. Our products empower people to express themselves, live in the moment, learn about the world, and have fun together.

The Marketing team at Snap articulates and brings to life who we are as a brand, why we exist, who we serve, and what value we have to offer. They are on a mission to build a best-in-class international marketing organization. With functions spanning global business and consumer marketing, consumer insights, creative, brand marketing, and marketing operations, the team enables and activates marketing initiatives across the entire Snap Inc. ecosystem.

We’re looking for a Marketing Manager, AR/Camera to join our Marketing team!

What You’ll Do

• Manage the process start to finish for crafting strategy, development, testing frameworks, execution, and analysis of performance marketing plans, including organic and paid campaigns, both on- and off-Snapchat
• Collaborate with the Consumer Insights team to deeply understand the Snapchat and Lens Creator communities, our various audiences, and our brand
• Partner with the media and growth teams to develop performance-driven media plans that deliver our message effectively
• Work closely with the Analytics and Data Science teams to monitor, analyze, and measure the effectiveness of marketing initiatives and make real-time optimization and forward-looking recommendations
• Synthesize learnings into actionable insights to shape plans and report findings and best practices to cross-functional teams
• Develop positioning and messaging for select consumer products and features to be featured in performance campaigns, considering value proposition, target audience, competitive landscape, and other factors
• Audit the competitive landscape, understand target markets, and identify insights to inform campaign strategies and go-to-market activities
• Lead by influence and collaborate with internal and external creative teams to bring campaigns, programs, and assets to life
• Manage and work with cross-functional teams (including design, external agencies, product, and growth stakeholders) to deliver world-class performance marketing communications for a range of initiatives
• Develop and oversee measurement dashboard for marketing initiatives (e.g., reach/awareness, user behavior, efficiency, and sentiment metrics) in conjunction with consumer insights, growth, comms, data science.
  

Knowledge, Skills, And Abilities

• Superb verbal and written communication skills, including the ability to produce high-quality decks and present with confidence to agencies and cross functional teams
• Strong attention to detail and organizational skills
• Great communication and interpersonal skills to work well across many stakeholders
• Ability to manage multiple high-priority projects in a fast-paced setting
• Intellectual curiosity, drive and proactivity
• Understanding of augmented reality and tools used to develop Lenses / AR Experiences
• Deep understanding of emerging technology and the relevant ecosystem
• Highly data-driven, possessing strong ability to use insights to build strategies and plans for consumers and creators.
• Relationship management skills that allow for collaboration and consensus across cross functional teams.
• Ethically-driven marketing with proven results
• Provides concise, clear and actionable feedback and recommendations
• Advanced decision-making skills with proven ability to lead, influence, align and inspire teams, including those who are not direct reports
• Think strategically and also drive forward tactical execution
• Exemplary project management skills, with strong ability to juggle multiple priorities and excel in a lean and demanding work environment
• Excellent communication skills with the ability to adapt and work effectively with a team
• Passion for cultivating relationships
  

Minimum Qualifications

• Bachelor's degree in marketing, strategy, business, communications or equivalent experience
• 7+ years consumer marketing experience, with prior direct responsibility for developing and coordinating insights-led, impactful paid and organic performance marketing campaigns, delivering results that achieve business objectives
  

Preferred Qualifications

• Experience working directly with creatives, product, and communications teams to partner on campaigns. Able to guide creative input, development and execution from concept to completion.
  

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com .

Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid maternity & paternity leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!