Job Description
Talespin is building the spatial computing platform to power talent development and skills mobility for the future of work. Our platform delivers immersive learning and training applications, mixed reality field tools to support employee job performance, and a new skills-based approach to work and productivity. We’re looking for a Marketing & Communications Specialist to join our team and help us on our mission to transform the way people learn, work and collaborate.
In this role, you will contribute to the execution and strategy across Talespin’s marketing and communications efforts, including PR, event marketing, digital and social media marketing, partner marketing, and brand development. The ideal candidate is an energetic, high-volume multitasker able to work cross-functionally as well as independently. He/she should also be creative and highly organized with strong attention to detail and consistent follow-through.
In this role you will:
- Support Senior Marketing Manager in Talespin’s social media marketing, PR, and brand marketing initiatives, including the planning, writing, and scheduling of social media posts, blogs, and email newsletters.
- Own and maintain Talespin’s content marketing calendar across all channels, including researching and sourcing relevant content for social media.
- Assist with regular campaign performance reporting e.g. social media engagement and audience assessment and growth, blog, and website analytics.
- Work closely with external partners, vendors, and contractors for PR, design, and content creation projects.
- Play a key role in the research, planning, coordination, and successful execution of industry conferences, trade shows, client events, speaking engagements, product launches, demos and special events.
- Collaborate with leads to develop event strategies that capture opportunities for sales, marketing, community engagement, talent acquisition, employer branding, and thought leadership.
- Monitor and assess communication activities for opportunities to demonstrate Talespin thought leadership across various channels.
- Develop online brand awareness as a community contributor on behalf of Talespin.
- Stay on top of industry trends, developments, and news, to continually build expertise and thought leadership in our space.
- Support the production of compelling digital content and the execution of strategic communication plans to promote Talespin’s products, services, customers, and employer brand.
- Develop and own Talespin’s webinars including managing timing, coordinating stakeholders, creating presentation decks, procuring videos and collateral, and running webinars on Zoom.
- Own project management for Talespin Marcom initiatives, including utilizing project management software, developing campaign schedules, and coordinating campaign deliverables.
Education/ Experience we are looking for:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
- 3+ years of marketing experience, B2B marketing or technology marketing experience is a plus.
- Excellent communication, writing, and organizational skills.
- Passion for, or understanding of virtual reality and augmented reality technologies.
- Demonstrated ability to create compelling marketing materials.
- Proven ability to write copy for multiple marketing channels, including social media, web, blogs, and sales materials.
- Willing/able to travel to events up to 20% of the time.
- The ability to collaborate with teams and manage multifaceted projects.
- Comfortable working in a fast-paced startup environment.
- 1+ yrs hands-on event production and/or trade show experience.
- Nimble social media manager adept at community engagement.
- Proficiency preferred in social media platforms (ex. LinkedIn, YouTube, Instagram, Twitter), Google Suite, Zoom Webinar, project management software (ex. JIRA), and HubSpot