B2B Marketing Program Manager

Employer

Job Description

Our client is bringing together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and content. They are building tools and experiences that make people feel closer together in Augmented Reality (AR) and Virtual Reality (VR).

 

This team is looking for an experienced Program Manager - the team that creates all Marketing communications: from integrated campaigns across paid and owned marketing channels to in-product experiences to new, experimental workstreams ensuring a high-quality experience for our target audiences.

Responsibilities:

  • Orchestrate the overall Portal for Work program and its sub workstreams, architecting a program approach, identifying resources required to deliver (internal or external), developing timelines, and managing multiple phases that may be running in parallel.
  • Operate autonomously as a lead on a nascent program, defining how the team will mobilize against a new customer segment.
  • Create order out of ambiguity and project complexity.
  • Create strong working partnerships Integrated Marketers, Sales Channel Leads, internal creative teams, and external agencies to deliver against overall program objectives
  • Mobilize the team towards forwarding progress, action, and results by anticipating needs and removing obstacles.
  • Apply a systems approach to asset development, developing toolkits and scalable resources for the business decision-maker and priority stakeholders.
  • Orchestrate how creative projects fit within the wider business portfolio through the lens of objectives, impact, risks, and resources.
  • Prioritize competing needs with good reasoning and viable solutions across multiple teams and projects.
  • Coordinate the wider team to ensure successful communication and delivery of various marketing moments.
  • Manage workflow for inbound and outbound projects, integrated production budgets and approvals, requirements for strategic sourcing and procurement, and the development of high-quality assets, often with tight deadlines.
  • Maintain brand integrity across all project deliverables, working closely within Design, Legal, and Product guidance.

 

Minimum Qualifications:

  • 8+ years client-facing experience within a creative agency or brand/company in a demonstrably equivalent role.
  • Proven ability to operate at multiple altitudes from high-level program planning to tactical execution, managing multiple sub-workstreams at once.
  • Must be capable of being the lead point of contact for external agencies.
  • Deep familiarity with the creative development process from reviews to delivery across a range of MarCom assets and workflows.
  • Experience in cross-functional collaboration and planning.
  • Creative operations experience in setting priorities, problem-solving, multi-tasking, and negotiation.
  • Experience in creative strategy and development, production, editorial, finishing, and delivery/trafficking.

 

Preferred Qualifications:

  • Ideally would have experience in B2B marketing, particularly in the development of:
  • Lead generation and direct response media.
  • Communication targeted at the business decision-maker audience.
  • Developing assets to enable direct sales teams e.g., toolkits for channel marketing, demo videos, presentations.
  • Experience building and optimize systems, tools, and standards that improve MarCom output within the organization.
  • Experience working with a large, matrixed, global tech company.
  • Experience working as a cross-functional program lead within a fast-paced, often ambiguous, start-up environment.