Job Description

Opportunity

rooom, Inc. seeks a Marketing Manager who will be responsible for leading and growing our Marketing function. This team is responsible for driving all Marketing initiatives for rooom, including brand, content, product, event and partner channel marketing. The Marketing Manager will lead a team to:

·      Build awareness of rooom products and offerings in target market segments

·      Drive demand via high quality leads for rooom products and offerings

·      Manage campaigns, events, webinars, podcasts and all digital channels as we scale our business both in the US and globally

This is a full-time position at our office in McLean, VA (Tysons Corner).

Who we are?

rooom is an exciting new venture-backed start-up that is currently seeking a Business Development Representative to be a vital part of the new US Sales team. rooom was founded in Germany and has quickly become an award-winning platform for delivering virtual experiences (2D, 3D, AR & VR) for brands on the ExperienceCloud. The flagship solution, EventCloud is a leader in the Virtual Event market with the platform scaling up to over 200,000 users. We are now building and scaling our US market presence, targeting customers and partners (Agencies).

rooom provides innovative solutions for great customer experiences via Virtual & Hybrid Events. In addition, we have an extensive portfolio of web-ready models, product viewers, space viewers, 3D-configurators, 360° Scanners, 3D-Scanning and much more. Using these tools and ways to present creates awesome experiences.

Try it out here: www.rooom.com/demo

How you will contribute to our mission:

·      Identify new opportunities for customer acquisition across brand and content marketing

·      Coordinate the creation and execution of brand and content marketing initiatives

·      Create engaging and effective ad copy

·      Develop and manage all digital channels for rooom

·      Develop and manage marketing campaign emails (webinars, nurturing programs, event promotions, newsletters, videos).

·      Grow and manage all content (website, landing pages, assets, press releases, videos) with a desire to constantly innovate on existing infrastructure and focus on driving people to rooom products and content with consistent messaging

You’ll check these boxes:

·      BA/BS degree in marketing or equivalent experience

·      4-6+ years of experience preferably with SaaS platform / software industry experience for event production and management, AR & VR preferred. Added bonus if you have navigated the ambiguity start-up and scale-up growth environments.

·      Demonstrated background in content management, creative writing, technical writing, advertising concepts, social media, email marketing, analytics and digital advertising

·      Strong understanding of brand management and positioning techniques

·      Ability to excel in a fast-paced, high-energy environment, juggling multiple projects

·      Project management and analytical skills

·      Strong communication and writing skills

·      Great attitude, highly collaborative, able to work in a dynamic environment

·      You love marketing -- including brand awareness and acquisition -- and its implementation to help event producers deliver engaging experiences

·      You understand technology and how to explain it to diverse audiences

·      Experience with Hubspot, Google, Facebook, Instragram and leading-edge digital marketing technologies

At rooom we celebrate, support and are committed to creating a diverse and inclusive environment. We’re proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other legally protected characteristics