Job Description

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

The Facebook Reality Labs (FRL) group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and content. We are building the tools and experiences that help people feel connected, anytime, anywhere. This includes Oculus and Portal products, Augmented Reality (AR) and Virtual Reality (VR). We are seeking an Integrated Communications Strategy Manager to join our Oculus Integrated Communications Strategy (ICS) team. This role is responsible for Integrated Communications Strategy of consumer-facing campaigns for Oculus in North America. The ICS Manager will help drive innovative and fresh communications strategies and tactics, while maintaining a consistent brand across audience/consumer touch points. ICS Managers will manage the campaign strategy for outbound marketing communications including ecosystem strategy, messaging frameworks, media planning (paid media partnerships, outbound paid media) and its impacts on shared, owned, and earned communications. In addition, ICS Managers will work closely with internal creative and external agency teams to ensure a communications platform is properly integrated across the channels to deliver on Oculus communications tasks. In this position, you will be part of a team to help develop and define the people, processes, and tools needed to deliver best-in-class marketing.

Responsibilities

• Requires deep connection with broader cross-functional teams to help define: audiences, barriers, communication tasks, and journey mapping/ecosystem definition of communication vehicles that will offer the most effective outcomes
• Close attention to detail will be essential as ICS Managers oversee how to weave various communications and messages into concise and focused communication streams that will engage and empower integrated marketing plans
• This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly. The ability to use insights to drive decisions is a must have
• Execute large scale brand and media partnership investments across TV, OOH, Digital, Performance, Audio, and Video Streaming in conjunction with media agency of record
• Management of external media AOR and coordination with creative, production, and execution agencies
• Measuring performance and outcomes of messages in market and tracking communications performance will help us inform future decisions and investments. This role will help shape and drive learning agendas in conjunction with data science and marketing insights teams
  

Minimum Qualification

• BA/BS degree
• 8+ years experience in media and 2+ years integrated media strategy/planning experience
• Experience in communications strategy and planning, connecting audiences for engagement
• Experience in connecting audiences for engagement across touch points
• Demonstrated organization and planning skills to manage content and channel calendars to ensure alignment with strategy and priorities
• Experience with various communications channels, including digital, print, email, social, and which channel is best for different messaging objectives
• Proven communicator who can manage and influence multifaceted communications projects
• Experience creating, implementing, and measuring a comprehensive strategy across multiple media touchpoints
• Experience working with project teams to bring insights to action
  

Preferred Qualification

• Experience in consumer hardware, gaming or e-commerce marketing
• Global planning and buying experience
• Agency experience
  

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.