Job Description

The main function of the Copywriter is to generate all content including writing full websites, tag lines for banner ads, e-mail and online promotions, and entire ad campaigns.

Job Responsibilities:

• Write advertiser's sales messages that will easily be received by customers.

• Write advertising copy for use by publication, broadcast or internet media to promote the sale of goods and services.

• Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.

• Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.

• Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.

• Conduct research and interviews to determine which of a product's selling features should be promoted.

• Review and approve material for standards regarding order, clarity, conciseness, style, and terminology.

• Review and approve edits or changes made to material prepared by other writers or establishment personnel.

• Confer with client to establish technical specifications and to determine subject material to be developed for publication.

• Review published materials and recommend revisions or changes in scope, format, content and methods of reproduction and binding.

• Interview production and engineering personnel and read journals and other material to become familiar with product technologies and production methods.

Skills:

• Adept at creating concepts and reinventing concepts to continuously support client's brands.

• Expert knowledge in developing concepts that are relevant to, and that resonate with, the target audience.

• Ability to support their ideas visually, with type and design that work together seamlessly.

• Ability to write according to the clients' brand and voice.

• Ability to work on multiple projects from concept to finish.

• Understands the components of relevance - right message, right place, right time.

• Creative-thinker and has strong command of the English language.

• Strong knowledge of media production, communication and dissemination techniques and methods.

• Strong knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

• Strong knowledge of computer software, such as Adobe, JavaScript, Oracle, etc.

Education/Experience:

• Bachelor's degree or equivalent education/experience.

Top 3 must-have skills:

1. Expert knowledge in developing concepts that are relevant to, and that resonate with, the target audience.

2. Adept at creating concepts and reinventing concepts to continuously support client's brands.

3. Ability to support their ideas visually, with type and design that work together seamlessly.

Good to have skills:

1. Knowledge and excitement for VR hardware and software. Participant of VR social platforms and is an active user of VR products.

2. Has the pulse on the tech industry as it relates to VR, AR, XR, and AI

3. Conduct research and interviews to determine which of a product's selling features should be promoted.