Job Description

AltspaceVR (AltspaceVR | Be there, together. (altvr.com)) is the leading social events platform, offering cross-device live immersive virtual experiences using Microsoft’s Mixed Reality technologies (HoloLens, Holocapture, Azure Kinect) to emulate presence and connection, while building and fostering community. Our mission, to enable creators to easily produce, host and monetize events successfully. Our goal, to enable the next level of social interaction and engagement between artists and audiences to keep people wanting to come back for more.

Bringing people together from all over the world, the AltspaceVR platform has been the venue for countless live events, including virtual concerts, festivals, comedy shows, tech talks, LGBTQ meetups, meditation groups, dance parties, conferences and more. All our events are hosted by our community of creators, as well as celebrities and brands, including Diplo, Reggie Watts, NBC, Pitbull, Accenture, Baobab Studios and Bill Nye.

AltspaceVR is currently available in VR on Oculus Quest/Quest 2, Rift/Rift-S, HTC Vive and Windows Mixed Reality, and in 3D through our Mac and PC apps, with gaming and mobile platforms coming soon. Sitting at the intersection of experience, content and community, the AltspaceVR team is forging the future of consumer and enterprise AR & VR, while facilitating connection between strangers and friends in the virtual space.

The Altspace Events Principal PM Marketing Manager is a data-driven role responsible for overseeing and managing all AltspaceVR’s marketing channels, creating and launching campaigns, as well as developing creative and video assets that drive awareness and adoption of our product and individual events. You will be responsible for developing a successful marketing strategy and executing on a plan to reach the right demographics to grow our user base through new user acquisition and repeat customers, while also driving ticket sales for individual shows.

Responsibilities

Responsibilities

• Drive successful execution of marketing campaigns, including defining campaign intent, key beats, and owned/earned/paid media tactics

• Collaborate with the Business Lead and talent teams to plan and oversee marketing campaigns for individual shows
• Lead and execute marketing projects to grow the business through new customer acquisitions and repeat strategies- including deep dives based on customer lifecycle
• Work closely with cross-functional teams across business development, production, engineering, and support
• Create and manage digital cross-promotional opportunities and partnerships
• Oversee, design, grow and maintain our social media presence

• Keep up with current marketing and social media trends to brainstorm new ideas and concepts for assets and promotions to market our platform and events
• Measure and report performance of all marketing campaigns and assess against goals and KPIs
• Generate and manage the marketing budget
• Develop additional marketing opportunities to increase ticket sales when needed
• Oversee and drive content asset creation across channels

• Manage planning, business analysis, forecasting, and driving analysis of marketing strategy and campaigns
• Present recommendations to refine and product positioning and strategy, leveraging your data analysis and modeling skills
• Own and continuously improve the customer experience from website to event, as well as the managing our customer service and support channels
• Provide real time social media posting and updates of our tentpole events
• Help build the marketing team as we grow
  
  

Qualifications

• Minimum of 10 years of marketing experience in music, entertainment, or gaming
• 5+ years experience in paid media, digital, and social media

• Experience running campaigns in the live events or entertainment space
• Experience using data to make business decisions
• Strong written/verbal communication skills; ability to create in a wide variety of presentation and communication formats
• A self-starter with the ability to thrive in an entrepreneurial and fast-paced environment
• Ability and experience in successfully managing media relations on challenging issues

• Experience working with high profile talent preferred
• Experience with tools in Microsoft Office and Adobe suites of products
• Bachelor’s degree with a focus on marketing or communications preferred
  
  

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Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.