Job Description

Immediate need for a talented Director, Digital Strategy that brings experience in the Healthcare Services Industry. This is a full time, permanent job opportunity and is located in New York City. Please review the below job description and contact me ASAP.
 
 Due to the nature of this role, Diversant can only consider direct candidates on a W2 basis. Candidates through a third party resource or located outside of the USA will not be considered.
 
Key Requirements and Technology Experience:
Our client is a leading Healthcare Advertisement Agency institution and we are currently interviewing to fill this and other similar contract positions. Qualified candidates should apply NOW for immediate consideration. 
 
Please email me the most current version of your resume and refer to 21-05732 in the subject line.

Title: Director, Digital Strategy (Healthcare Domain)
Reports to: SVP, Engagement
Dotted Line Reporting: SVP, Experience Strategy
 
Client is an independent, full-service digital marketing agency based out of New York City (midtown Manhattan) and focused on the pharmaceutical, biotech, and healthcare industries. This is a full-time, on-site, salaried position. Client offers a competitive salary and benefits package, as well as a community of talented, dedicated employees collaborating in a fast-paced, high-growth environment.
 
Role Summary:
Client is seeking an experienced Digital Strategist (Director level) to provide strong digital thinking to multidisciplinary teams focused on developing integrated marketing strategies for healthcare/ pharmaceutical clients, both existing and prospective.
 
The digital strategist must be skilled at translating clients' business objectives and brand strategies into effective, multichannel marketing programs that leverage the strengths of digital channels and technologies. This person must have a deep understanding of how the behavior of healthcare professionals and consumers is changing in an increasingly digital world, how these audiences are using the Web and digital technologies for health-related purposes, and what this means for healthcare marketers looking to drive tangible results for their brands.
 
We are looking for a rising star in this role, someone who is comfortable taking ownership of a key client account and the brands within. As Client is a lean, agile agency, this is a role that requires both high-level strategic thinking as well as an eagerness to roll-up-your-sleeves and execute tactically.

Responsibilities:

• Digital Research & Insights—lead digital research in pursuit of valuable insights to drive strategic and tactical planning for existing clients and new business efforts. Digital Research & Insights projects include:
  • Historic brand audits of past digital marketing programs
  • Digital behavior analysis of key customer segments
  • Digital landscape analyses of specific disease categories
  • Competitive digital footprint analysis and monitoring
  • Social media listening
  • Heuristic website evaluations
  • Usability study/user testing design
  • Search engine keyword research
  • Other primary research (e.g., interviews, focus groups, surveys)

• Digital Strategic & Tactical Planning—develop strategies and tactics for integrated, multichannel marketing programs designed to achieve brands' business objectives, for both existing and prospective clients.
  • Serve as the digital expert on multidisciplinary teams (eg, Account, Creative, UX, Technology, Media, Medical) supporting existing clients as well as new business pitches
  • Lead multichannel marketing (MCM) planning efforts, consisting of: discovery, customer segmentation strategy, messaging strategy, content strategy, channel planning, communication mapping, and measurement planning
  • Develop, refine, and present innovative digital ideas/programs at new business pitches
  • Help Account teams identify key opportunities for growth; develop, refine, and present innovative digital ideas/programs to existing clients
  • Oversee the execution of sold digital projects/programs from conception through execution to ensure strategic alignment remains intact
  • Drive digital analytics practice at the agency by clearly defining objectives and KPIs, generating reports, providing performance analysis, and developing recommendations for optimization

• Digital Thought Leadership—provide ongoing digital thought leadership across the agency network and existing client base, and infuse strong digital thinking across all agency roles and processes.
  • Keep the agency and its clients abreast of emerging digital trends/technologies and innovative digital marketing programs, both within and outside of healthcare
  • Provide sound business justification to current and prospective clients for investment in digital marketing (e.g., based on market trends, audience insights, program analytics)
  • Develop, implement, and evangelize digital marketing best practices across the agency
  • Design and lead digital training and workshops, both internally and with clients
  • Develop and publish POV material on relevant digital marketing topics

 
A.S.K. (Ability/Skills/Knowledge):
Key Discipline Expertise:

• Web presence strategy, user experience design, digital media, social media, search engine marketing (SEO/SEM), mobile media and applications, virtual reality (VR), augmented reality (AR), relationship marketing (RM), customer relationship management (CRM), multichannel marketing (MCM), marketing automation, sales force automation, customer segmentation, closed loop marketing (CLM), event/experiential marketing, digital analytics, online/offline integration, primary and secondary market research, new product launches

Must Haves:

• BA/BS Degree (MBA or other relevant graduate degree a plus)
• 5-10 years of experience in a digital marketing strategy role, within the healthcare/pharmaceutical space, at a top-tier marketing/advertising/communications agency or healthcare company

• 5+ years of experience marketing to healthcare professionals OR direct to consumer
• Strong understanding of (and passion for) current and emerging digital trends, channels, platforms, and technologies, both within and outside of healthcare
• Hands-on experience with MCM plan development and execution
• Hands-on experience with sales force automation and the Veeva platform, including familiarity with platform capabilities and best practices
• Hands-on experience with marketing automation strategy and execution, including familiarity with top marketing automation platforms (e.g., Salesforce, Adobe, Marketo)
• Strong understanding of how data (including user-level data and partially-identifiable data) needs to be captured, stored, and flowed across systems to enable insights-driven multichannel marketing
• Expert knowledge of user experience (and customer experience) best practices
• Hands-on experience with Web analytics platforms (Google Analytics, Adobe Analytics, WebTrends)
• Adept at managing client relationships and navigating multi-stakeholder environments
• Hands-on experience with agency new business efforts, including proposal writing and pitching
• Ability to communicate clearly, effectively, credibly, and persuasively
• Excellent writing, storytelling, and presentation skills
• Expert-level PowerPoint skills—we need a "power user” of this tool

 
Strongly Preferred:

• Experience marketing to consumer audiences (i.e., patients, caregivers)
• Experience with traditional strategic planning in healthcare
• Experience using social media listening platforms strongly

 
 
Regards,
Brianna Sgro
Technical & Creative Recruiter
732.759.6056
Bsgro@diversant.com
www.diversant.com
https://www.linkedin.com/in/brianna-sgro-602274139/
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DIVERSANT (diversant.com) is one of the largest African-American owned IT staffing firms in the U.S. We offer rewarding career opportunities with many of the nation’s leading corporations. Our experienced recruiters understand what hiring managers look for in a candidate and provide our applicants with the proper support and guidance along the entire application and interviewing process. We offer opportunities on a contingent, contract-to-hire, and direct hire basis. At DIVERSANT, we are committed to providing the highest level of service and satisfaction to our customers, consultants, and employees.
 
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