Job Description

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities - we're just getting started.

The Facebook Reality Labs group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes Oculus and Portal products, Augmented Reality (AR) and Virtual Reality (VR). We are seeking a Marketing and Brand Strategist to join our newly formed AR marcom team. The Marketing and Brand Strategist is an integral role to the AR marcom team. They will be responsible for developing and defining the AR brand and marketing strategy and creating integrated strategies to reflect where we are now and where we want to be in the future. Our ideal candidate will bring a combination of cultural curiosity around the trends shaping customer behaviors today and in the future; strategic vision and communication skills; and expertise applying creative thinking to business problems. They will have experience developing brand and communication strategies, through analytical rigor, an understanding of consumer and market dynamics, brand and product knowledge and experience delivering effective marketing plans that breakthrough in culture. The ability to think creatively and back it up with data driven insights and measurement is key to success in this role. It will be critical that this person is able to unify teams around a strategic north star in a fast-paced, highly cross-functional, dynamic environment built to move fast.

Responsibilities

• Lead and develop global integrated brand strategies, craft value propositions, messaging frameworks, develop inspiring creative briefs that are all fueled from consumer and cultural insights.
• Identify and craft the right messages to reach our target audience across different media channels.
• Develop a deep understanding of our consumer personas, mindsets, attitudes, values and behaviours across products and industries.
• Partner with research and insights teams on programs to identify and measure long and medium-term brand value.
• Ensure brand and campaign messaging is translated across different dimensions including content, naming, design, creative, media and experience.
• Collaborate closely with partners throughout the Facebook Reality Labs organization and across Facebook, including Integrated and Digital marketing managers, Marketing Insights, Analytics, Product Marketing, Creative, Media, and International Marketing to deliver campaign strategy.
• Partner with external agencies, to define communication plans, briefs, message strategy, and frameworks and guide differentiated storytelling.
• Present to marketing leadership, cross functional leadership, and Product leadership team.
• Create and identify brand strategies that not only drive interest and capture new customers, but sustain existing long term relationships.
• Analyze, monitor and report on the competitive landscape to determine where our brand and products fit over time, where to target consumers and how to have the greatest impact for our brand.
  

Minimum Qualification

• 8+ years experience developing and driving insight-fueled marketing brand strategies and plans at an agency or consumer brand.
• Experience composing inspiring and innovative creative briefs.
• A portfolio of work (include on your resume when applying) that showcases your storytelling experience and campaign results.
• Experience with both strategic planning and creative development, demonstrated experience working with research and insights, as well as thinking quickly and testing new ideas.
• Experience working in highly-cross functional and complex organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure.
• Experience simplifying complex information into consumer narratives, with storytelling prowess.
• Expertise in interpreting and deciphering quantitative and qualitative data and distilling the insights to unlock creative marketing platforms and programs.
• Experience accurately prioritizing and ensuring key initiatives move forward, managing multiple campaigns at the same time, and working with many different internal and external teams to ensure programs launch.
• Experience in consumer product categories and brands such as consumer technology, AR/VR technologies, fashion, or culture driven brands.
  
  

Preferred Qualification

• Bachelor’s degree.
• Experience in delivering global culturally driven consumer centric marketing campaigns.
• Experience working for a developing or emerging brand with multiple products.
  

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.