Job Description

Job Description

The Anheuser-Busch Customer Collaboration Center will be the destination where retailers will explore the ever-changing world of consumers, shoppers, and alcohol occasions. Packed with insights, the Center will showcase AB’s thought leadership and allow us to collaborate on shopper solutions to fuel growth.

This role is responsible for translating our strategy into meaningful experiences. For example, instead of telling a retailer the challenges shoppers face in the beer aisle, how could we SHOW them?

The Sr. Manager Experience will use our cutting-edge technology, including Virtual Reality and an immersive theatre setting, to bring all our research, strategies, and recommendations to life.

Through his/her efforts, the key visual and experiential elements of retailer visit will be brought to life within the Center in a way that is creative, educational, and impactful.

This role is highly cross-functional and will work across all commercial teams within AB including:

• Marketing – Brands
• Innovation
• Shopper Insights
• Sales
• Category Management
• Trade Marketing
  

Area of responsibilities

Build Creative Assets

Set the direction (creative brief) for the creation of digital and physical assets to be leveraged on the retailer visits. We have creative agencies to do the design work. This role will be responsible for giving them the right input and managing the workflow.

• Partner with the Trade Marketing team to incorporate the latest trade programs
• Work closely with Director of Experience to align on specific needs for each module, and leading the brief, the agency communication, and the asset deployment strategy
• Partner with the strategy team to manage the total AR/VR experience, directing tech partner efforts and ensuring all creative elements, logos, graphics, etc. are brought to life seamlessly
  

Customize Content For Each Retailer Visit

Every retailer’s visit to the Center is unique and tailored to them. This role will be responsible for ensuring all custom content is incorporated.

• Identify account team objectives and then building the visit plan based on our library of content modules available.
• Collect and integrate all custom content and graphics for each retailer visit.
• Manage creative agencies in the creation of new content as needed.
• Manage direction of various branding and media materials, ensuring the visual brand identity of the CCC, Anheuser-Busch, and individual brands are adhered to in all final deliverables
• Take initiative to explore new ways to present data and insights in an immersive and experiential way
  

Facilitate The Retailer Visits

The Collaboration Center team will play the lead role in facilitating the visits. This includes presenting, leading brainstorm sessions, showcasing our concepts in virtual reality and more.

• Assist the Director of Experience in developing narrative and facilitation plan for each retailer visit
• Assist in the planning and execution of experience execution and workshop facilitation
• Assist in crafting strategic stimulus and exercises for retailer visits
• Lead end to end requirements and execution of retailer workshop sessions
• Assist in facilitation and ideation sessions during visits as needed
  

Build Strategy For The Collaboration Center

• Identify other visit types for the Center (e.g. training, wholesaler meetings, board meetings) and map the content and asset needs
• Build 3-year plan for creating new content
• Build 3-year visitation strategy

Job Qualifications

Qualifications

And Experience

• Four-year college degree or equivalent experience.
• An understanding of human-centred design or other design-thinking methodologies.
• 3+ years creating experiences for business professionals (e.g. workshops).
• Experience working with creative agencies.
• Excellent presentation and story-telling skills; comfortable presenting to Sr. Executives.
• Ability to influence across levels, with and without authority.
• Experience with the CPG or retail industry preferred.
• Ability to manage multiple projects from conception to completion, anticipating challenges and ensuring budget adherence.
• Strong organizational skills.
  

Job Function

Sales

Primary Location United States-Missouri-St. Louis

Schedule Full-time

Job Type

Permanent

Salary $98,800+

Posting Date Feb 2, 2021

About Anheuser-Busch

For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate 23 breweries, 20 distributorships and 22 agricultural and packaging facilities, and have more than 18,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob Ultra and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry.

From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home.

We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you.

As America’s leading brewer, Anheuser-Busch is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

For more information, visit www.anheuserbusch.com or follow Anheuser-Busch on LinkedIn , Twitter , Facebook and Instagram .

As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.