Director of Metaverse Content, Lifestyle


Job Description

The Metaverse Content team focused on Lifestyle and Entertainment experiences is growing. Our Lifestyle content organization works with innovative fitness & wellness brands to deliver terrific workouts and mindfulness programs in Quest with a focus on providing exceptional and immersive recreational sports experiences. We are seeking a leader for this organization, responsible for leading the team to produce and deliver exciting new experiences across our portfolio. As leader of this organization, you will help drive development of new immersive content experiences that will inspire people to use Quest to get fit, play sports with friends,pursue their hobbies, and help people get the most of their device across a range of Lifestyle use cases. This requires working across our cross-functional Reality Labs teams as well as external partners and developers. You will be responsible for leading a team of deeply experienced and high impact professionals to build strategy, source experiences with partners and developers and collaborate on production of these ground-breaking experiences.The right candidate will have a deep background in interactive content development and/or studio leadership. Experience in both game development but also Lifestyle experiences is ideal. Lifestyle experience can include leading digital innovation in fitness, wellness, health and/or sports.

Director of Metaverse Content, Lifestyle Responsibilities:

  • Lead strategy, sourcing, partner/developer management and production across key XR applications and Horizon Worlds in the Lifestyle content area.
  • Manage an impactful organization of deeply experienced professionals to ensure high quality and across projects
  • Work across cross-functional teams, partners and developers to provide creative direction and leadership
  • Leverage quantitative and qualitative insights, as well as interactive content best practices and know-how, to inform direction
  • Establish measurable outcomes for projects and move success metrics.

Minimum Qualifications:

  • 15+ years of experience in relevant interactive or digital content leadership and/or head of studio
  • Experience working in and influencing global cross-functional teams
  • Demonstrable experience in content strategy development
  • Proven track record of delivering outsized rates of product adoption
  • Demonstrated project management and operational skills
  • Experience to deliver results in an ambiguous and rapidly changing business environment

Preferred Qualifications:

  • BA/BS degree
  • Experience working in immersive content, preferably virtual and augmented reality
  • Deep interest in, and understanding of, immersive content including mixed reality and virtual environments

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

$232,000/year to $298,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.