Product Marketing Manager, Mixed Reality Devices Go-To-Market


Job Description

Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. We continue to push the state-of-the-art with groundbreaking research into emerging technologies, software, and hardware that will help bring this vision to life. We are building a team focused on building new products that support this mission.The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.This person will be responsible for leading new product development and go-to-market (GTM) launches as part of the MR Product Marketing Team. To be successful, the candidate will bring a combination of strategic vision, communication skills, collaborative mindset, analytical acumen, and product launch experience; ideally having worked in highly cross-functional, dynamic environments built to move fast, ruthlessly prioritize, and pivot quickly as needed to incubate future technologies.

Product Marketing Manager, Mixed Reality Devices Go-To-Market Responsibilities:

  • Build cross-functional partnerships across adjacent product groups in order to influence hardware and software features, apps and gaming content, developer success, and metaverse initiatives
  • Lead the tactical execution of go-to-market for new products by working closely with key cross-functional teams including Insights, Marketing, Sales, PR/Communications, Privacy, & Policy. Workstreams could include campaign briefs, sales pitches, demo planning, and more
  • Bring strong POV to the team, informing and guiding decisions related to product value and positioning, hardware and software features, accessories, schedules, cost, and pricing
  • Develop market assessment, audience definition, and sizing through quantitative analysis and qualitative feedback to represent the customer perspective internally with product and cross-functional teams
  • Collaborate with the product organization to define and influence product strategy, roadmaps and success metrics for new products to drive customer focus and product market fit

Minimum Qualifications:

  • BA/BS degree in marketing, business, product development, or related work experience
  • 3+ years of experience in product marketing, product management, management consulting, business strategy or a similar field
  • Experience with developing go-to-market strategies and partnering closely with product teams
  • Experience working in a cross-functional capacity within a fast-paced, changing environment
  • Experience with consumer hardware or CPG products

Preferred Qualifications:

  • MBA or equivalent experience
  • Experience in consumer electronics with a demonstrated interest in new and emerging tech
  • Experience in augmented reality, virtual reality, or mixed reality

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

$99,000/year to $151,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.