Demand Planner


Job Description

Reality Labs, the Augmented Reality business unit, is seeking an experienced, highly quantitative, and driven Demand Planner to focus on AR global demand forecasting and strategic planning. This position will require cross-functional coordination across several groups, with an emphasis on partnering with Regional Demand Planners, Product Marketing, Product Management, Category, Finance, and Supply Planning. The successful candidate will combine strategic planning and decision making with deep data analytics and insights. The ideal candidate will be passionate about AR/VR/MR and consumer hardware, have a demonstrated interest in data and technology, work well independently, be highly analytical and demonstrate the ability to clearly communicate highly complex topics to a broad audience. This role will challenge the candidate to understand and impact many facets of hardware business strategy, including sales planning and analytics, financial forecasting, strategic portfolio management, trade marketing, and supply chain analytics.

Demand Planner Responsibilities:

  • Partner with product managers, marketing & category managers, data scientists and financial analysts teams to drive accurate demand planning and identify growth initiatives based on robust forecast models.
  • Forecast and track weekly, monthly, quarterly and yearly sales performance of AR products.
  • Own the actuals vs forecast and goal performance analysis, drive identification of root causes and plan mitigation measures for gaps in performance.
  • Share forecast assumptions and impact of strategic activities to forecast outcomes to broader organization and various stakeholders.
  • Drive implementation of tools and techniques for continuous forecast accuracy improvement by analyzing large datasets, identifying trends, dependencies, correlations, and creating future outlooks based on that.
  • Partner with cross-functional teams to impact production and launch decisions.
  • Partner with marketing and finance teams to impact and evaluate pricing and promotion strategy across the entire portfolio of products and assess new markets for business growth.
  • Present outcomes at reviews with business leaders across Reality Labs.

Minimum Qualifications:

  • 5+ years of experience in demand, sales or business planning & analytics
  • Experience with forecasting tools (e.g. Anaplan, Algo, e2open, Logility etc.)
  • Experience with statistical forecasting methods and forecast accuracy metrics
  • Experience with mature S&OP processes

Preferred Qualifications:

  • Experience with advanced Excel
  • Experience in shifting priorities, while maintaining organization and control
  • Experience in strategic planning within emerging product categories or industries
  • Experience in SQL/Tableau/Power BI/visualization tools
  • Experience in the high-end consumer electronics or the eyewear industry
  • Experience in communicating data-driven insights and recommendations to senior leaders
  • Experience in large & complex global organizations
  • Bachelor's degree in business-related or quantitative field (Supply Chain, Economics, Finance, Math, Engineering, or similar discipline)
  • Experience with demand planning in Consumer Electronics or any other relevant industry

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

$126,000/year to $178,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.