Product Marketing Manager - Augmented Reality, Reality Labs Performance


Job Description

At Meta Reality Labs, we build tools that help people feel connected anytime, anywhere. We’re on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in alternate virtual reality worlds.The Meta Reality Labs Product Marketing organization leads inbound product marketing, product launch strategy, and in-market business growth. The Product Marketing team influences early stage product development and roadmaps, creates go-to-market plans, supports in-market growth of the ecosystem, and provides direction for future investments.It’s an exciting time to join the Augmented Reality PMM team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. You’ll join a team of In-Market PMMs working in service of unlocking the next phase of augmented reality adoption world wide. We’re looking for a Product Marketing Manager who can help manage the performance of our channels, act as a key steward of insights and learning across the organization, as well as support planning across supply, demand and inventory as needed. You’ll work extremely cross-functionally with Data Science, Marketing Insights, Sales, Ops, Finance, Project Management, external partners and across PMM.

Product Marketing Manager - Augmented Reality, Reality Labs Performance Responsibilities:

  • Contribute to the supply and demand planning, in partnership with sales & finance
  • Contribute to key campaigns and launches by overseeing necessary inventory management changes across retail touchpoints
  • Act as a steward of customer needs by managing cross-functional Voice of the Customer reports to inform future decision making
  • Ensure all PMMs are supported with insights, dashboards, and best in class measurement plans to maximize our learnings
  • Gather data & insights for regular performance and business reviews
  • Lead efforts to consolidate market feedback across multiple touchpoints to inform future business and product roadmap decisions
  • Support inventory management for individual SKUs, new SKUs, and end-of-life initiatives

Minimum Qualifications:

  • 5+ years professional experience with product marketing or analytics
  • Experience in consumer products, consumer electronics or physical goods
  • Highly analytical and experience with modeling, forecasting, and qualitative and quantitative reporting
  • Experience analyzing data, and translating it to insights that support product development and go to market strategies
  • Experience working with cross functional, matrixed teams with high degrees of ambiguity
  • Effective communication skills and experience creating documents and presentations
  • BA/BS degree

Preferred Qualifications:

  • Strong track record of identifying opportunities to drive business growth
  • Experience working independently and adapting in a fast-paced, entrepreneurial, and fluid environment, identifying and escalating issues early and often
  • Prior experience with insights and dashboards, retail channel analytics, sales reporting and demand planning, ideally in Consumer Electronics or physical goods
  • Prior product marketing experience across a portfolio of products with projects that work across a multi-product portfolio and/or go deep on any on product
  • Experience driving initiatives that have not been done before – setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment through execution, measurement and performance assessment
  • Experience putting forth best-in-class execution within a measurable and data-driven framework with both creative and analytical thinking
  • MS/MBA degree or equivalent experience

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

$128,000/year to $186,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.