Product Marketing Manager, Metaverse Developer


Job Description

The Metaverse Developer Product Marketing team is seeking an individual who is passionate about working with developers to help them build innovative Virtual Reality (VR) and Mixed Reality (MR) games and content experiences on Meta Quest platforms. This position will join a team responsible for bringing developer products in VR/MR to market, and will work closely with Product Management, Integrated Marketing, Data Science, Developers and Developer relations teams. Our team is focused on all stages of product marketing - starting with the inbound phase of research, developer insights and the strategy that informs product development, all the way to outbound marketing, and driving in-market adoption of products and services. You will influence product development and roadmaps, create go-to-market plans, support in-market growth and grow the adoption of our products. This position plays an important role in shaping the future direction of the VR/MR developer platform and products.The ideal candidate can effectively be both strategic and execution-oriented, and is analytical and creative. They are good at building consensus and influencing others through deep understanding of the product and business needs. They are able to build high-level strategy that maps to developer journey, bring insights to shape product roadmap, build go-to-market plans and drive execution by working with internal stakeholders.They have a passion for working with developers and VR, as well as experience launching and growing adoption of software platforms/ products.

Product Marketing Manager, Metaverse Developer Responsibilities:

  • Influence product strategy and roadmap with an understanding of developer, market insights, and business objectives.
  • Develop go-to-market strategies for developer products, working cross functionally with product, developer relations, and integrated marketing teams to deliver a plan that is grounded in the developer journey framework, dev insights, business goals, and market dynamics.
  • Lead ecosystem growth initiatives for in-market developer products and services, working with cross functional partners to meet acquisition and engagement goals.
  • Provide thought leadership to influence decisions and tradeoffs related to short and long term VR developer strategy.
  • Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework.

Minimum Qualifications:

  • 5+ years of product marketing or strategy experience with developer/software products, and a demonstrated interest in tech and content.
  • Experience with developer research and experience using data and insights to inform product and GTM strategy
  • Experience working in a cross-functional capacity within a fast-paced, changing environment across functions (e.g., creative teams, legal, policy, marketing, developer relations, data science).
  • Experience creating go-to-market documents, including defining audience, positioning, value proposition and success metrics.

Preferred Qualifications:

  • Interest and understanding of Virtual and Mixed reality
  • MBA

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

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