Job Description

Our client's innovative AR division is actively searching for a Social Marketing Manager to become a part of their Augmented Reality (AR) marketing communications team. They are on the hunt for a strategic thinker and creative innovator who can deliver a comprehensive global social strategy from the ground up.

The ideal candidate will possess a robust understanding of social media platforms, with a particular emphasis on TikTok and YouTube. They will work in tandem with internal teams and agency partners to devise a powerful social media strategy, generate engaging content, and supervise community management.

Pay Rate: Up to $65/hr depending on experience

Social Marketing Manager Job Responsibilities:

• Pioneer the AR global social strategy and engage followers across various channels
• Identify and implement social processes to drive efficiencies and best-in-class work
• Partner with cross-functional teams to develop innovative and differentiated social content (e.g. Product Marketing, Creative, Sales, Performance Marketing, Brand Strategy and PR)
• Create platform-specific strategies and content, adhering to brand guidelines
• Lead and manage agency partners and collaborate with in-house creative teams/production vendors
• Analyze and report on the performance of owned social channels to measure the effectiveness of our efforts
• Collaborate with the paid media team to design on-platform paid social strategies and tactics
• Manage global collaboration for initiatives with regional marketing counterparts

Social Marketing Manager Requirements:

• 8+ years of experience managing owned social channels within global consumer product categories and brands
• Experience in creating social media strategies from inception to growth that have driven brand engagement and growth
• Experience leading agency partners/in-house creative and inspiring them to make the best work for our social channels
• Proven record of creativity and innovation in social media content and strategies that have driven engagement
• Articulate in communication - experience simplifying complex things into human understanding
• Deep understanding of behavioral and technology trends in the social space
• Experience in delivering global culturally relevant, forward-thinking consumer-centric initiatives

Social Marketing Manager Preferred Requirements:

• Bachelor’s degree or equivalent marketing experience
• Experience in highly innovative consumer product categories and brands such as consumer tech and/or AR/VR technologies, fashion, entertainment, or culture brands.