Job Description

Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. In Meta Reality Labs, we have a Business Group that includes the business, marketing, insights, and sales functions. Within this team, the Product Marketing (PMM) organization leads Inbound, Product Launch Strategy, and In-Market business growth. New categories (Smart Glasses) and technologies (Augmented Reality) take time to grow adoption. We are looking for a product marketing leader who can work closely with Inbound, Go-to-Market, and In-Market teams to identify drivers which enable us to increase AR Glasses adoption faster. This may include drivers of glasses normalcy, influence on cross-Meta narratives or activations, cross-AR strategy, 0 to 1 Go-to-Market (GTM) considerations, partnership explorations, and/or net-new marketing levers. This role has significant potential to impact business strategy at Meta's scale.

Product Marketing Lead, AR Category Development Responsibilities:

• Identify strategies to reduce barrier to entry for new product categories and technologies
• Inform cross-AR strategy, inclusive of evolution of audiences, value territories, and GTM tactics across product generations
• Collaborate with product organizations to influence key product decisions based on a strong customer focus
• Develop business cases for new market entry and/or expansion opportunities with global appeal and scale
• Support annual business planning and organizational change management
• Partner with integrated marketing and PR teams to activate category defining ideas at scale, measuring impact and capturing learning post-launch
• Partner with finance and business development teams to evaluate business models, financial structures, and long-range planning models
  
  

Minimum Qualifications:

• BA/BS degree
• 15+ years of experience in marketing, product management, management consulting, business strategy or a similar field
• 10+ years of experience in product marketing developing go to market strategies and partnering closely with product teams
• 8+ years of experience with physical consumer products (eg. consumer electronics)
• Experience creating market requirement documents, including audience definition, positioning statements and value propositions
• Experience working in a fast-paced, entrepreneurial, and fluid environment, adapting, spotting issues early, and escalating
• Experience building partnerships with Product Management and cross-functional teams, to shape multi-year product roadmaps and go-to-market strategies
• Experience building, launching, and scaling products and bringing products to market
• Experience identifying and analyzing complex, long term, critical problems facing the relevant areas of the business and drove solutions for them
• Demonstrated balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework
• Experience partnering with finance and business development teams, evaluating business models, financial structures, and long-range planning models
  
  

Preferred Qualifications:

• MS/MBA degree
• General manager experience driving business growth
• Prior experience with Consumer Electronics hardware, 3rd party partnerships, and channel execution
• Experience managing a high volume of complex and ambiguous programs, with significant self-direction
• Experience leading, developing and motivating a diverse multidisciplinary team across geographical regions
• Experience and/or domain knowledge in augmented reality, virtual reality, mixed reality, wearable devices, mobile devices, and/or hardware/software platforms
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.