Job Description

ABOUT XREAL

XREAL is at the forefront of the Augmented Reality revolution, having successfully launched consumer AR glasses globally. As the best-selling AR Glass brand on Amazon and recipient of the "Best in Show" award at Augmented World Expo (AWE) 2023, we have been dedicated since 2017 to developing the next-generation human-computer interface. Our mission is to make mixed reality accessible and create extraordinary consumer experiences.

ABOUT THE ROLE

As a Product Marketing Manager at XREAL, you will be a crucial partner to our Product Management team and cross-functional stakeholders. Your role will involve understanding consumer needs, making strategic recommendations, and translating marketing strategies into exceptional consumer experiences. Profound insights into the consumer electronic industry, product launches, and the AR/XR space are essential for success in this role.

RESPONSIBILITIES

• Collaborate with multiple functions to develop product launch plans and campaigns.
• Define and drive product positioning and messaging and create compelling content and sales enablement tools.
• Unified product road map communications for all regions.
• Support on promotion-related product support, such as website, Advertising messages, channel sales, etc.
• Develop market positioning, materials, and processes, to differentiate XREAL in the marketplace.
• Community engagement, such as Reddit, Discord, and Website.
• Optimize the XREAL website, and analyze traffic patterns and content editing.
• Conduct and track competitive activities and formulate actionable takeaways.

If you are interested in this position, please email your resume and portfolio to:

eva.zou@xreal.com

Join us in shaping the future of augmented reality and delivering extraordinary consumer experiences.