Job Description

About the company

XREAL is leading the Augmented Reality revolution and is the only company to have launched consumer AR glasses globally. The best AR Glass seller on Amazon, and Augmented World Expo (AWE) 2023's “Best in Show". XREAL has been on a mission since 2017 to develop the next-generation human-computer interface. XREAL is devoted to making mixed reality available and readily accessible to all. 

About the role

Work alongside Product Managers, Researchers, Marketers, Designers, and Engineers to create the user experience that makes AR pervasive and universal. 

Responsibilities

• Develop and implement the XREAL User Groups strategy with a focus on growth globally that will result in double the growth of the program. 
• Oversee the day-to-day of the XREAL User Group Program: supporting new and existing user group chapters, supporting chapter leaders, and driving post-event engagement. 
• Work closely with our most active and enthusiastic community members, the content Superheroes, to create community-led initiatives and provide support and resources. 
• Build and exemplify the XREAL brand voice and tone in all community interactions. 
• Execute community strategies to actively engage a consumer base across Twitter, YouTube, Instagram, and TikTok but primarily Discord. 
• Collaborate with teams across XREAL to create community content, engagement opportunities, product updates and feature requests. 
• Drive growth in community/user group membership and activity by identifying trends, opportunities, and gaps through measurement, monitoring, and comprehensive reporting on community metrics and KPIs. 
• Translate various consumer needs into ideas for product features. Involve in product development to improve/enhance the user experience.  
• Track data and analytics acquired from community engagement. Act as subject matter expert on core community programs, features, and metrics 
• Monitor industry trends and hot topics to ensure socials are relevant and progressive.

Qualifications

• 5-8 years of experience in user management across platforms like Discord, Twitter, YouTube, Instagram, and TikTok. Demonstrating a comprehensive understanding of user growth, activity, and engagement enhancement.
• At least 5 years of relevant work experience in large-scale internal and external marketing initiatives within the B2C sector, with a proven track record of significant user base growth.
• Profound knowledge of VR/AR, consumer electronics, gaming, technology, and fashion.
• Expertise in consumer behavior and user experience, including experience in building user classification and growth systems.
• Exceptional ability to drive user engagement, retention, and acquisition. 
• Strong written and verbal communication skills and experience working with both technical product resources and customers. 
• Proficiency in understanding and utilizing community metrics and KPIs, with a history of generating insightful reports and recommendations for achieving community goals.
• Exceptional at developing community guidelines and best practices.
• Strong data analysis and processing skills, with the ability to analyze data and identify underlying trends.
• A "get-it-done" attitude with the confidence to initiate and lead new projects, even in the face of ambiguity.

If you are interested in this position, please send your resume and portfolio to eva.zou@xreal.com

Join us in shaping the future of augmented reality and delivering exceptional consumer experiences.