Product Marketing Manager, VR In-Market Accessories

Employer

Job Description

As part of the VR Product Marketing (PMM) team, we are seeking an experienced Product Marketing leader to drive and manage the in-market VR accessories portfolio. This candidate will spend a majority of his/her time developing and executing new in-market strategies to transform our accessories portfolio into a thriving and sustainable business. To be successful, the candidate will bring a combination of strategic vision, effective communication skills, collaborative mindset, and in-market hardware management experience with key focuses in sales, marketing, and post purchase. Additionally, the ideal candidate has worked in highly cross-functional, dynamic environments built to move fast with a lot of urgency. Finally, the ability to ruthlessly prioritize, and pivot quickly as needed to manage changing priorities is second nature in this position.

Product Marketing Manager, VR In-Market Accessories Responsibilities:

  • Partner with global cross-functional leadership teams (Product Management, Marcom, Content, Comms, Sales, Demand Planning, Data Science, Marketing Insights, Growth, Legal, etc.) to develop and execute holistic in-market programs (including promotions, new market/channel entry, etc.) to drive global momentum for the VR accessories portfolio, manage the day-to-day business, and assess multi-year planning through end of life (EOL).
  • Bring a consumer lens to inform and guide global go-to-market (GTM) strategic decisions and tradeoffs related to the overall value proposition, product positioning, promotions, cost/pricing, distribution, and lifecycle management.
  • Set the strategic vision of the VR accessories portfolio, influencing cross-functional partners to help bring that vision to life.
  • Effective communications with the ability to bring along the team horizontally and vertically with regular updates to executive leadership across the organization

Minimum Qualifications:

  • 10+ years experience with relevant product marketing and/or product management experience in managing a portfolio of hardware devices / accessories in market through EOL.
  • Experience working in a cross-functional capacity within a fast-paced, changing environment.
  • Experience working with global Sales/Retail on hardware devices / accessories.
  • Experience in working with Demand Planning to support monthly, quarterly, and yearly forecasting.
  • Combination of strategic product marketing experience and hands-on tactical execution.
  • Experience in using data and measurement, translating to insights to support managing products in market and guiding GTM strategy.
  • BA/BS degree.

Preferred Qualifications:

  • Experience and/or domain knowledge in AR/VR/MR, wearable devices, mobile devices, and/or hardware/software platforms.
  • Experience with both early stage products and established products.
  • MBA degree.

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

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