Job Description

Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies - including Virtual Reality (VR), Mixed Reality (MR), and Augmented Reality (AR).The VR Content & Store marcom team sits within Reality Labs, driving marketing to support the highest priority content that sits on the Meta Quest platform and that millions of people around the world play every day. This includes first party content developed by Oculus Studios, like Beat Saber, Population:One, and Onward - as well as third party content, like NFL Pro Era and Among Us.We are looking for an experienced Integrated Marketing Lead to join the VR Content & Store team. In this role, you will define global marketing strategies, develop holistic marketing plans, and drive breakthrough campaign work for the highest priority titles on the Meta Quest platform. This person will partner closely across the Meta Quest org and work closely with Marcom, PMM, and Oculus Studios teams.If you love gaming and VR/MR, this is an exciting opportunity to be on a small, agile team that works closely with the teams on the forefront of building out the newest and best content for Meta Quest.

Global Integrated Marketing Lead, VR Content & Store Responsibilities:

• Drives annual marketing plans, bridging the connection between data/insights and strategy/plans
• Builds bottoms-up budgets to support strategy and drive against business/marketing goals. Manages/tracks budget, analyzing tradeoffs to maximize impact while minimizing cost
• Builds processes/resources to improve team efficiency and impact
• Leads strategy, planning, creative development, and execution for highest priority campaigns and projects
• Partners closely with key cross-functional teams and leadership, including but not limited to: PMM, Oculus Studios, Marcom, Creative, PR/Communications
• Influences major decisions across teams, functions, and/or regions

Minimum Qualifications:

• Strategic thinker who has the experience to bridge data/insights to strategies/plans
• Experience leading large, multi-channel campaigns from brief > concept > creative development > production > execution > measurement
• Demonstrate collaborating experience working in highly matrixed orgs and managing multiple agency partners
• Experience with navigating change and driving through ambiguity
• 10+ years professional experience working in marketing and/or similar field (eg Brand Management, Product Marketing)
• Experience in gaming/gaming industry
• Experience working on a global team and/or global projects.

Preferred Qualifications:

• Experience managing large-scale budgets
• Experience coaching and mentoring
• Experience leveraging data/insights to drive decisions and evaluate tradeoffs for the business
• Experience building/iterating on processes and systems

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.