Job Description

*Contract Duration: 6 months*

*Must be based in the Bay Area,CA*

MUST HAVES:

• 6+ Years of experience as a Lifecycle marketing manager
• 6+ years experience in CRM and B2C working across strategy, implementation and ongoing optimization
• Experience working with technical teams (product, engineering, decision science) to scope work needed to build lifecycle campaigns

Job Description

Meta’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different type of company that connects billions of people around the world, gives them ways to express what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Meta are builders at heart. Our global teams are constantly iterating, solving problems, and working to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Meta Reality Labs (Meta RL) is devoted to creating a diverse environment and is proud to be an equal opportunity employer. At Meta RL, our goal is to explore, innovate and design novel interfaces and hardware subsystems for the next generation of virtual, augmented, and mixed reality experiences. .

Job Responsibilities:

• Own and deliver the Quest Lifecycle Marketing strategy for our VR Hardware team, Meta Quest.
• Support key initiatives focused on delivering value to our VR owners.
• Develop, manage and optimize lifecycle programs focused on user retention and monetization.
• Enable capabilities that maximize user retention and monetization.
• Develop lifecycle marketing and content strategies to support the evolution of our Lifecycle program, including email, push, and in-app notification channels.
• Contribute to integrated marketing strategies and plans including launches and promos.
• Partner with data science to optimize campaign performance through data insights.
• Manage channel operations with XFN partners to flawlessly deliver lifecycle programs.
• Manage agency/vendor partner relationship & resources to deliver effective creative.
• Own and manage a test and learn agenda to improve channel performance.
• Effectively partner with cross-functional teams (Brand, Creative, Data Science and Data Engineering) to support and enhance our lifecycle programs.
• Liaise with outside vendors including deliverability services and Mar-tech vendors.
• Develop and share channel performance and insights on a regular basis.