Job Description

Reality Labs brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes Augmented Reality (AR) and Virtual Reality (VR) products such as Ray-Ban Stories, Quest, Horizon Worlds, Workplace and VR/MR games. The RL Marcom team drives adoration and everyday usage for RL products by unleashing data-driven marketing and creativity to accelerate business results. We are seeking an AR Marketing and Brand Strategist to join our Augmented Reality team. They will be responsible for developing and defining AR brand and marketing strategy and creating integrated strategies to reflect where we are now and where we want to be in the future. Our ideal candidate will bring a combination of cultural curiosity around the trends shaping customer behaviors today and in the future; strategic vision and communication skills; and expertise applying creative thinking to business problems. They will have experience developing brand and marketing strategies through analytical rigor, an understanding of consumer and market dynamics, brand and product knowledge and experience delivering effective marketing plans that breakthrough in culture. They are a hybrid thinker: equal parts analytical acumen and creative fluency. They should also have experience in executing integrated marketing campaigns; we want someone who can think, plan and do. The ability to think broadly about business and people problems at a range of zoom levels, solve through insight-fueled, measurable strategy, and communicate widely is key to success in this role. It will be critical that this person is able to unify teams around a strategic north star in a fast-paced, highly cross-functional, dynamic environment built to move fast. They are excited about the technologies that Meta creates and the potential of the metaverse.

Brand Strategist & Marketing Manager, Augmented Reality Responsibilities:

• Work closely with Product Marketing, Product Management and Insights to define the AR brand strategy in support of an ambitious roadmap.
• Craft value propositions and messaging frameworks that are all fueled from consumer and cultural insights to build brand equity.
• Develop a deep understanding of our consumer personas, mindsets, attitudes, values and behaviors across products and industries.
• Consult Integrated Marketing on inspiring briefs to reach our target audiences and achieve business goals.
• Partner with research and insights teams on programs to identify and measure long and medium-term brand value.
• Ensure the brand is translated across different dimensions including tone of voice, naming, design, creative, media and experience.
• Analyze, monitor and report on the competitive landscape to determine where our brand and products fit over time, where to target consumers and how to have the greatest impact for our brand.
• On occasion, lead the development of integrated marketing campaigns or marketing projects
• Collaborate closely with partners throughout the Reality Labs organization and across Meta, including Local markets, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management.

Minimum Qualifications:

• Experience with both strategic planning, comms planning, creative development, and research and insights, as well as pivoting quickly and testing new ideas.
• Experience composing inspiring and innovative creative briefs.
• Experience simplifying complex information into consumer narratives, with storytelling prowess.
• 10+ years experience developing and driving insight-fueled marketing brand strategies and plans at a consumer brand.
• A portfolio of work (please include on your resume when applying) that showcases your storytelling experience and campaign results.
• Experience in consumer product categories and brands such as consumer technology, wearables, AR/VR technologies, or culture driven brands.
• Experience in executing global culturally driven consumer marketing campaigns.
• Experience working in highly-cross functional and complex organizations, collaborating with creative, research, measurement and marketing channels counterparts, where influence as well as direct responsibility matter in equal measure.
• Expertise in interpreting and deciphering quantitative and qualitative data and distilling the insights to unlock creative marketing platforms and programs.

Preferred Qualifications:

• Interest in retail innovation and desire to keep a pulse on the latest technologies.
• Experience working for a developing or emerging brand with multiple products.

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