Job Description

At Skydance Interactive, we believe in pushing the boundaries of what is possible in interactive entertainment. Innovation in game design, technology and storytelling is the passion that drives our agile studio of dedicated and talented game creators. Collaboration across all disciplines is vital to our success and is at the core of the inclusive culture we strive to foster every day.

We empower our employees to take ownership of the features they develop and create their own solutions when challenges arise. As our studio grows, we want to bring even more risk-takers, innovators and diverse voices along for the ride as we continue to create the games that will defy convention and define the future of the medium.

Our studio was founded in 2008 by several Treyarch veterans as The Workshop. For eight years, we built our reputation in the AAA console space working on hit titles such as Gears of War, XCom 2, Sorcery and The Evil Within.

In 2016, we joined forces with Skydance Media to form Skydance Interactive and set our sights on becoming the premiere studio in the burgeoning arena of Virtual Reality. Following the success of our first VR title Archangel, we elevated our ambition and tackled The Walking Dead universe in VR. The result was the 2020 genre-defining hit The Walking Dead: Saints & Sinners.

Reporting to the SVP of Marketing & Publishing, the Vice President, Communications – Games will be responsible for overseeing ALL external communications to press, influencers, and our players across all channels.

The ideal candidate is passionate about video games, has extensive industry knowledge, and possess exceptional communication skills and experience.

This executive is a key part of the marketing leadership team and creates marketing strategy that aligns with the vision and mission of the Interactive division and Skydance overall.

This leader serves as a strategic cornerstone to our Marketing & Publishing efforts, helping to shape conversations around the Skydance Interactive brand and its games as well as our reputation as storytellers and game makers.

Must build impeccable strategic communications, marketing and PR campaigns that identify the right opportunities and narratives about our studio’s innovations and progress.

Essential to the position, the executive must be a dynamic influential leader who can build strong relationships with outside partners, colleagues in the Interactive group, and across Skydance.

Passion and familiarity with the technology, media, gaming, and entertainment sectors are a must.

Responsibilities

• Manage a hybrid team of internal and external PR, community management, and influencer relations staff to ensure timely and effective communications and hype building across all channels
• Design and execute comprehensive, innovative communication strategies and tactics to support game releases, updates, and events
• Develop and maintain direct relationships with media outlets, influencers, and key industry stakeholders to promote brand awareness and build positive relationships
• Oversee the creation of marketing materials such as press releases, social media content, and video content
• Develop and implement strategies to increase community engagement
• Monitor and analyze communication KPIs, and adjust strategies as needed to ensure success
• Stay up to date with industry trends and best practices, and apply that knowledge to continuously improve communication efforts
• Work with cross-functional teams to ensure all communication efforts are aligned with business goals
• Create company narratives that showcase our purpose, values and growth levers, taking into consideration industry trends, product beats and cultural moments
• Provide communications counsel and activate diverse voices to amplify the right company stories through custom narratives and a combination of earned and owned media, speaking and social channels
• Work closely with our internal and external dev studios to ensure they are partners in the execution of your communication plans
• Manage internal and global agency teams to ensure proper priorities, narrative consistency and the furthering of our go to market objectives
• Collaborate with all publishing organizations should crises arise
• Provide leadership and mentoring to team members, partnering with peers to build healthy teams

Requirements

• 12+ years of marketing experience, with 8-10 years of leadership experience with increasing responsibilities in communications, PR, or marketing, with a focus on video games
• Bachelor's degree in communications, marketing, or a related field
• Experience developing and leading global teams within the entertainment, online/tech, and/or games industry
• Strong knowledge of the video game industry and current trends
• Excellent and adaptive communication and writing skills with a demonstrated capability of working with and influencing executive teams
• Ability to work in a fast-paced environment and manage multiple projects simultaneously
• Strong analytical skills and the ability to interpret data to make informed decisions
• Experience leading rapid response, issues and crises to mitigate against business and reputation risks and confidently shape public opinions
• Strong media and B2B partner relationships and history of managing (or working in) PR agencies
• Passion for video games and the gaming community
• Proficiency in VR games and the VR market a strong plus
• Experience in marketing events a plus

The salary range for this position in Los Angeles is $210,000 – $275,000. The salary offered may vary based on the candidate’s location, qualifications, experience and relevant expertise, among other factors. The range indicated is for base salary only and does not reflect the total compensation package, including bonus, benefits, etc.

We realize that skills and expertise can come from many different experiences and paths, and we encourage you to apply even if you don’t meet all of the requirements as written in the job description.

#Interactive

Skydance is a diversified media company founded by David Ellison in 2010 to create high quality, event-level entertainment for global audiences. The Company brings to life stories of immersive worlds across its feature film, television, interactive, and animation divisions.

Skydance is proud to be an equal opportunity employer committed to building and fostering a diverse, equitable, and inclusive workforce. We welcome and consider applicants for employment regardless of race, color, religion, age, sex, national origin, citizenship, sexual orientation, gender identity or expression, marital status, pregnancy status, military/veteran status, disability, or any other protected category. Diversity in the workplace is not just a commitment, it is who we are and a reflection of what makes our world special.

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