Job Description

At Skydance Interactive, we believe in pushing the boundaries of what is possible in interactive entertainment. Innovation in game design, technology and storytelling is the passion that drives our agile studio of dedicated and talented game creators. Collaboration across all disciplines is vital to our success and is at the core of the inclusive culture we strive to foster every day.

We empower our employees to take ownership of the features they develop and create their own solutions when challenges arise. As our studio grows, we want to bring even more risk-takers, innovators and diverse voices along for the ride as we continue to create the games that will defy convention and define the future of the medium.

Our studio was founded in 2008 by several Treyarch veterans as The Workshop. For eight years, we built our reputation in the AAA console space working on hit titles such as Gears of War, XCom 2, Sorcery and The Evil Within.

In 2016, we joined forces with Skydance Media to form Skydance Interactive and set our sights on becoming the premiere studio in the burgeoning arena of Virtual Reality. Following the success of our first VR title Archangel, we elevated our ambition and tackled The Walking Dead universe in VR. The result was the 2020 genre-defining hit The Walking Dead: Saints & Sinners.

The Director, Brand Marketing at SDI will lead the strategic development, production, and deployment of our global, multi-channel brand campaigns for multiple games at one time. They are responsible for developing the brand narrative and overall go to market strategy for several Skydance Interactive titles. This role is obsessive about capturing the imagination of global player audiences and delighting them with surprising reasons why they will want to dive into our immersive game worlds. Partnering and inspiring all publishing and game team disciplines such as production, game dev, creative services, community, and many more is their bread and butter and a key responsibility. This crucial role will lead the brand marketing campaigns for Skydance Interactive’s portfolio of game titles from reveal to launch and beyond. Able to quickly switch between reviewing creative and crafting a marketing campaign business case, this person is equally comfortable in a VR headset, presenting to senior management, or debating the merits of which formula to use for forecasting with our finance and consumer insights disciplines.

This person will direct a hybrid team of internal and external resources that fit the needs of the organization, collaboratively bringing together leadership across departments and disciplines. This leader will report to the SVP of Marketing & Publishing.

Responsibilities

• Lead strategic development, production, and deployment of multi-channel brand campaigns for Skydance Interactive’s growing portfolio of games across all global regions
• Lead asset creation and consumer branding initiatives, collaborating with multiple agency partners, studio, and publishing partners
• Develop differentiated product marketing strategies (including vision, goals, roadmap, and prioritization) for several games and multiple platforms
• Provide marketing insights and guidance to game teams, advocating for the results of publishing activity and contributing positively to team culture
• Ensure all marketing programs are aligned with goals, target audience, and core brand strategy for the game and aligned to company vision
• Guide successful execution of campaigns and initiatives pushing to improve the standards for marketing across our industry
• Set strategic objectives for game marketing efforts, work with partner teams to develop measurement plans, guide marketing research, and improve knowledge of target audiences and their preferences
• Liaise expertly between game & publishing disciplines, promoting successful outcomes through close collaboration and partnership
• Be a strong voice in product strategy; advise on market potential, optimal pricing, distribution channels, and launch sequencing for all games
• Build relationships and create understanding between senior leaders to contribute to agreement on product priorities, discipline standards, and career growth

Requirements

• 7+ years of experience leading successful brand teams in the video game (preferred), technology, or entertainment industry, throughout all stages of the lifecycle of a product or experience
• 5+ years of experience working across departments and regions and working with executive management
• Intimate knowledge of marketing disciplines and ability to build cohesive campaign strategies and plans with measurable impact and ROI
• Experience building teams and mentoring marketing leaders; awareness when to intervene and when to step back and let your team members shine
• Global mindset and awareness of regional/cultural landscape differences and similarities
• An autodidact passionate about their craft and always learning how to improve at the discipline in which they have dedicated themselves
• Enthusiasm for playing our games and becoming a product expert

The salary range for this position in Los Angeles is $150,000 – $175,000. The salary offered may vary based on the candidate’s location, qualifications, experience and relevant expertise, among other factors. The range indicated is for base salary only and does not reflect the total compensation package, including bonus, benefits, etc.

We realize that skills and expertise can come from many different experiences and paths, and we encourage you to apply even if you don’t meet all of the requirements as written in the job description.

#interactive

Skydance is a diversified media company founded by David Ellison in 2010 to create high quality, event-level entertainment for global audiences. The Company brings to life stories of immersive worlds across its feature film, television, interactive, and animation divisions.

Skydance is proud to be an equal opportunity employer committed to building and fostering a diverse, equitable, and inclusive workforce. We welcome and consider applicants for employment regardless of race, color, religion, age, sex, national origin, citizenship, sexual orientation, gender identity or expression, marital status, pregnancy status, military/veteran status, disability, or any other protected category. Diversity in the workplace is not just a commitment, it is who we are and a reflection of what makes our world special.

Recruitment Fraud Alert

It has come to our attention that there may be fraudulent activity by individuals impersonating our Talent Acquisition team. Skydance will only contact you from an official “@skydance.com” email address. If you suspect that you are being contacted by an unauthorized person or believe that the correspondence you have received is suspicious, please do not click on any links or attachments in such emails and submit any questions or concerns to our information security team at information.security@skydance.com .