Job Description

Job Summary:

Lowe’s Innovation Labs imagines, explores and accelerates the future of home improvement retail. With a focus on emerging technologies – ranging from 3D visualization to mixed reality to AI to things we can’t talk about right now – we’re actively building the future of home improvement today.

Our Ecosystem team, headquartered in Charlotte, NC, is responsible for engaging the communities that can help us build this future – startups, universities, global technology companies, our partners within Lowe’s, and more – and building a world-class innovation brand.

The Creative Manager plays a critical role on this team, owning production and art direction for the Lowe’s Innovation Labs brand. The primary purpose of this role is to build and direct a network of external design and production resources, including freelancers and agencies, to execute the creation of a range of brand assets and artifacts. These include brand usage guidelines, project videos and photos, conceptual illustrations, merchandise, in-office environmental graphics, digital assets for social media communications, experiential event exhibits and collateral. The ideal candidate combines strong project management skills with hands-on art direction experience, is comfortable working as both a manager of external resources and as an individual contributor and has a deep interest in leveraging emerging technologies (like 3D visualization, mixed reality, and generative AI) to create new workflows. This role reports to the Sr. Director, Ecosystem.

Key Responsibilities:

• Owns end-to-end production – from intake to execution – for Lowe’s Innovation Labs’ brand assets
• Establishes internal guidelines, approval processes and self-service asset libraries to ensure all visual content represents the Lowe’s Innovation Labs brand authentically across media channels and formats
• Builds and maintains a network of external design resources, including but not limited to graphic designers, videographers, photographers, illustrators, and event/print/merchandising production partners
• Project manages the creation of project and campaign videos, photos, social media content, experiential activations, Labs’ merchandise, and environmental graphics
• Delivers breakthrough production processes to expedite work and lower production costs while maintaining quality
• Innovates and experiments with emerging technologies like AI, 3D visualization and mixed reality to explore new content creation workflows
• Bids and negotiates with production vendors, facilitates SOWs, and manages business affair, legal and talent matters
• Works with Labs’ leadership to assess and monitor production demand, and with agency resources to ensure viability and feasibility of projects
• Identifies emerging issues or concerns that could impact projects and develops and recommends potential solutions/improvements to prevent repeat of issues in future project execution
• Analyzes and provides recommendations on enhancing content performance

Required Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, Fine Arts, or related field
• 5 years of demonstrated understanding of marketing communications and connection to broader enterprise functions
• Strong interpersonal problem solving and multi-tasking abilities
• Experience in project management
• Experience providing art direction
• Deep understanding and ability to articulate impact of emerging technologies including AI, mixed reality, digital twins, and other technologies

Preferred Qualifications:

• Experience working for a startup, corporate innovation function, or high ambiguity environment
• Agile project management methodologies (scrum, sprint, etc.)

About Lowe’s:

Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

EEO Statement

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range for CA, CO, NJ, NY, WA: $55,600.00 - $140,000.00 annually

Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits. Pay Range for CA, CO, NJ, NY, WA: $55,600.00 - $140,000.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.