Job Description

Product Marketing Manager IV

Our client's Reality Labs Product Marketing team is seeking a Product Marketing Manager who is passionate about building and marketing innovative commerce-oriented VR products and experiences that inspire meaningful human connection, creation and self expression, and new audiences to discover VR. This position will join a team responsible for product marketing for our Avatars Store across VR and their family of apps.

The ideal candidate is analytical and creative, and can transition between tactical project work as well as strategic influence with product leaders. This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering deep feedback from internal and external stakeholders, and representing the user within the product team.

This role will be deeply embedded with the product team but represent the perspective of marketing as well as the consumer within product development.

Responsibilities:

• Identify opportunities, by conducting industry and market research, including deep quantitative, qualitative, audience segmentation and competitive analysis, specifically related to ecommerce/marketplace experiences as well as VR.
• Partner with user research, market research, and data science to identify quantitative and qualitative insights to influence product strategy and inform positioning, go-to-market plans, creative assets, and campaigns.
• Demonstrate a strong understanding of the broader VR ecosystem and competitive landscape to develop strategic product feedback, positioning and messaging. Manage comprehensive, cross-functional activities including betas, positioning, policy, product documentation.
• Partner effectively with Product Management and Marketing & Communications teams to lead successful product marketing communications around test and launch phases and clearly communicate value propositions of new products to go-to-market and brand teams.

Minimum Qualifications:

• 6+ years of marketing or product experiences, with demonstrable experience to bring the needs of the user into product development
• Bachelor's degree
• Experience working with cross-functional teams (e.g., product managers, engineers, product designers, creative teams, legal, policy, PR, partnerships, analytics, research)
• Experience leading go-to-market strategies and creating market requirement documents, including audience definition, positioning statements and clearly defined value propositions
• Experience driving user and market research, and applying research insights to product development

Preferred Qualifications:

• MBA degree
• Consumer marketing experience
• Track record of helping to build products with clear product market fit
• Effectiveness working independently in a fast-paced, entrepreneurial, and fluid environment, with experience adapting, spotting issues early, and escalate
• Balance of creative and analytical thinking, putting forth best-in-class execution within a measurable and data-driven framework
• Interest for and understanding of Virtual or Augmented reality as well ecommerce/marketplaces