Job Description
Essential Duties And Responsibilities
SALES & SALES SUPPORT
- Support modality sales opportunities within the assigned Zone to drive modality differentiation
- Provide customer consultation on the clinical & technical aspects of the Canon Imaging and treatment planning solution.
- Participate in applications and sales meetings, training and seminars.
- Maintain industry and product knowledge to be able to address competitive issues as it relates to the product demonstration and sales process.
SITE VISITS & KEY ACCOUNTS
- Responsible for maintaining National and Regional show sites/key accounts and customer relationships to ensure ongoing and positive references
- Work collaboratively with host site in developing and training technologist in how to host a potential customer the Canon way, follow up with those sites on quarterly basis and observe their workflow to fill in any training gaps and to keep the clinical/sales touch current.
- Provide clinical advice to improve utilization of the system and ancillary equipment in an effort to Improve the customer's business.
- Work with National and Regional Show Sites to ensure the Canon product and images will be presented optimally during the demonstration process.
- Will work with Regional Business Managers with Show Site customer to prepare, prep, and ensure site is ready for customer visit
- Work with sales team to create strategic approach plan for product demonstration events and demonstrate the product for potential customers as outlined by the sales strategy
- The priority is to support 80% of all Site Visit Demonstrations.
- Keep the show site customers up to date on current product and marketing positioning.
- Interface with service to address any issues as it relates to show sites.
- Attend customer lunch/dinners as travel schedule allows.
- The show/demo sites are a reference list for potential customers (site/physicians/staff) to call for a Reference/ expert opinion, engage with the ZBM team to keep the Master Reference list and demo site profile literature current. Keep the specific doctors and staff/management at the site and the proper phone numbers and specialty updated and distribute to the ZBM team. (The goal is to achieve a "name drop" capability for the references at each of the demo sites).
Trade Show Support
- Assist and provide input and clinical images for Marketing by collecting show quality images from various sites, ensure the quality of the images represent the feature, function and clinical capability of the modality and where possible exceed the competitive offering.
- Participate at Trade Shows as booth staffing virtually and or in person as demo specialist, subject matter experts as sales support
- Supplement the Applications team covering booth assignments.
- Attend customer dinners as requested.
KEY PRODUCT PRESENTATIONS
- Represent CMSU as the clinical expert solutions expert at customer sales meetings to ensure healthcare professionals’ questions are answered satisfactorily.
- Product overview presentations and image review at the specific request of field sales organization
TRAINING / INTERNALTRAINING / MEETINGS
- Help create content and participate in RBM, BU, applications and sales meetings, training and seminars.
- Maintain industry and product knowledge to be able to address competitive issues as it relates to the customer site visits, marketing, product demonstration and sales process.
- Directly involved in the continued training of the Modality RBM’s, AE’s, SAM’s AEs on Canon solutions.
TASK FORCE
Work with BU’s and Zone sales team to create strategic approach plan for product demonstration events and demonstrate the product for potential customers as outlined by the sales strategy.
Serve on the "Site Visit Task Force" with direct involvement in evaluating new sites as potential demo/show sites.
Quarterly meeting with Marketing and Sales to evaluate new site opportunities, competitive landscape, new and emerging procedures and technology.
Maintain industry and product knowledge to be able to address competitive issues as it relates to
product demonstrations and sales process. Create a forum to share with the team.
Knowledge And Skills
5+ years required, Clinical experience at a hospital or imaging center.
Previous CMSU or industry sales/applications experience desirable
Commercial experience in healthcare informatics and advanced visualization technologies desirable
A proven track record of “win ratio” regarding demo capabilities.
Excellent verbal and written communication skills.
Excellent Platform/Presentation skills.
Previous applications experience a plus.
Computer proficiencies required, Microsoft Office, DICOM Viewers, email
EDUCATION, CERTIFICATION and LICENSES
2 Year / Associate's Degree Radiology technology or diagnostic/digital imaging or equivalent
Based on Modality Supported: (XR) ARRT RT(R); (VL) ARRT RT( R)-Minimum Required, VI or CI -
Preferred; (MR) ARRT; (CT) ARRT RT(R); (PETCT) AART (CT ) and Either ARRT (N) or CNMT