Job Description

The Meta Reality Labs Product Marketing team is seeking a Product Marketing Manager who is passionate about building and marketing innovative social VR products and experiences that inspire meaningful human connection, creation and self expression, and new audiences to discover VR. This position will join a team responsible for product marketing for Avatars across VR and the Meta family of apps.Our ideal candidate is analytical and creative, and can transition between tactical project work as well as strategic influence with product leaders. This product marketing team is focused on the inbound phase of product marketing and the strategy that informs outbound marketing with internal partners. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, gathering deep feedback from internal and external stakeholders, and representing the user within the product team.This role will be deeply embedded with the product team but represent the perspective of marketing as well as the consumer within product development.

Product Marketing Manager, Avatars - Reality Labs Responsibilities:

• Identify opportunities, and represent the market, by conducting industry and market research, including deep quantitative, qualitative, audience segmentation and competitive analysis, specifically related to social experiences in VR
• Partner with user research, market research, and data science to identify quantitative and qualitative insights to influence product strategy and inform positioning, go-to-market plans, creative assets, and campaigns
• Demonstrate a strong understanding of the broader VR ecosystem and competitive landscape to develop strategic product feedback, positioning and messaging
• Manage comprehensive, cross-functional activities including betas, positioning, policy, product documentation
• Partner effectively with Product Management and Marketing Communications teams to lead successful product marketing communications around test and launch phases and clearly communicate value propositions of new products to go-to-market and brand teams
• Manage market research and consumer insight agencies

Minimum Qualifications:

• 6+ years of marketing or product experiences, with demonstrable experience to bring the needs of the user into product development
• Product marketing experience
• Experience working with product teams
• Experience working with or running user and market research, and applying research insights to product development
• Experience creating market requirement documents, including audience definition, positioning statements and defined value propositions
• Communication experience across functions (e.g., engineers, product designers, creative teams, legal, policy, marketing, partnerships, ops)
• Analytical and problem-solving experience

Preferred Qualifications:

• Bachelor's degree
• MBA degree
• Consumer marketing experience
• Understanding of Virtual or Augmented reality
• Track record of helping to build products with clear product market fit
• Effectiveness working independently in a fast-paced, entrepreneurial, and fluid environment, with the experience adapting, spot issues early, and escalate
• Balance of creative and analytical thinking skills, putting forth best-in-class execution within a measurable and data-driven framework
• Experience managing agencies for daily workstreams and creative deliverables as well as working with marketing cross-functional teams, including creative, research, analytics, and media

Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.