Job Description

About Digit 7

Digit7 is a global company, HQ'd in Texas, the USA with a 15,000 square-foot R&D set up in

Richardson. The innovation lab became fertile ground for our specialized practices around various emerging technologies. A team of domain experts and technology professionals work on a series of products and accelerators based on emerging technologies, including Augmented Reality, IoT, Computer Vision, AI/ML, big data analytics, virtual reality, RPA, Edge Computing, as well as LIDAR, and drones.

We are the architects of innovative digital solutions for business owners, enabling them to gain a competitive edge in their digital transformation journey. Our next-gen solutions are based on significant emerging technologies such as AI/ML, AR/VR, Drone Robotics, and IoT/5G.

Our primary focus is to offer customizable and scalable solutions essential to staying ahead of ever-changing industry trends and competition. In addition, we are keen on providing a long-term technology revolution for companies and industries of varied volume. Digit7 is a team of global accredited technoids; we help our clients implement effective emerging technology-based solutions while navigating the digital future.

Digit7 Labs is a solely owned subsidiary of InfoVision - a digital transformation leader with 2500+ IT Experts and 12 Global Delivery Locations deploying purpose-driven innovation, putting intuitive tech in the hands of consumers. Visit www.digit7.io for more details.

Role Purpose

• As Product Marketing Manager, you will own technical and digital marketing for Digit7 products which are based emerging technologies.
• You will be responsible for technical positioning and messaging, building out content assets, launching and evangelizing new features, serving as a technology expert, as well as assisting in the ongoing evolution of digital products.
• Drive brand awareness and differentiation by creating inspiring stories and experiences
• Internal enablement by crafting and narrating key transformation stories
• Scaling demand generation success to design impactful campaigns
• Improving win rates by enabling better messaging and demo experiences

Responsibilities

• Analyze market trends, customer requirements and roadmap to craft a unique and
• compelling value proposition
• Develop content assets such as brochures, product sheets, white papers, videos, social
• and web content
• Gain insights into customer use of product offerings and buyer personas at the
• target client segments.
• Support the business strategy across chosen client segments. Work with the team to
• design and execute multi-channel campaigns to maximize market coverage, impact
• and outcomes
• Develop and use competitive intelligence to develop counter-strategies to neutralize
• competitive influence on the customer’s buying decisions
• Design and develop thought leadership programs to enhance brand visibility
• Collaborate with the product team to influence product roadmap to enhance the market
• success
• Design and produce engaging solution experiences. This involves translating business
• value propositions into immersive use cases, storyboards, and solution showcases.
• Work with analyst relations to execute a robust engagement program to achieve better mindshare and appropriate ratings

Knowledge/ Skills Required

• Sound understanding of the digital products based on emerging technology industry
• Experience in B2B and B2C Marketing for software products
• Understanding of product marketing frameworks, techniques, and best practices
• Ability to build strategic perspective and influence at senior level
• High impact communication across multiple formats
• 6-10years’ experience in Marketing with bachelor’s degree

Role Specification

• Base location: Richardson, TX

• Industry: Information Technology

• Employment Type: Full-time