Job Description

Founded in 2012, ByteDance is a technology company operating a range of content platforms that inform, educate, entertain and inspire people across languages, cultures and geographies. With a suite of more than a dozen products, including TikTok, Douyin, Toutiao, Helo and Resso, ByteDance now has a portfolio of applications available in over 150 markets and 75 languages.

Founded in March 2015, Pico is a leading VR company with independent innovation and R&D capabilities. The company has its primary market share in China and presence in global market as well. In May 2021, Pico released its flagship product Pico Neo 3, a 6DoF all-in-one VR headset to offer immersive and interactive experiences to consumers. It also serves business customers with all-in-one industry solutions in the fields of education and healthcare. In September 2021, Pico was acquired by ByteDance.

1. Responsible for dissemination and exposure of Pico content videos, including but not limited to content marketing plans, entertainment marketing plans, and market activity plans.

2. Lead and manage the high-performing regional marketing team to achieve the business goals associated with corporate marketing and business strategy.

3. Collaborate with other cross-functional teams and allocate resources to define the overall marketing growth strategy for our products in the region.

4. Provide inputs to growth, product marketing and branding strategy with deep knowledge of market insights and industry trends.

5. Improve brand awareness through node marketing, brand cooperation, channel cooperation, etc., formulate annual and quarterly communication strategies.

6. Develop the regional marketing team and optimize the best collaboration and communication mechanisms across teams.

7. Develop the strategy for categories in each region and tap into these cultural pillars to grow the community.

8. Develop project creative cases, expand the influence of project through various communication methods including but not limited to hot spots, media cooperation, KOL placement, online activities, short videos, etc.

Qualifications:

1. Bachelor's degree or above, with minimum 5 years experience in a marketing or consulting role in fast-paced tech, entertainment companies or big consulting firms/agencies.

2. Able to allocate resources in the most efficient way and get things done under time pressure with high attention to detail.

3. Strong knowledge regarding integrated marketing means, video content marketing methods and media channels. Ability to conduct marketing planning based on hot spots / events / nodes on Facebook, TikTok, Twitter and other platforms. Deep insights into entertainment marketing, community/social product preferred.

4. Proven track record of operating independently, and managing multiple projects simultaneously (strong project management skills)

5. Excellent communication skills, proven leadership, team management and managerial ability.

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldn't be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.

ByteDance is committed to providing reasonable accommodations during our recruitment process. If you need assistance or an accommodation, please reach out to us at USRC@bytedance.com